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Barbara's Bakery, Morning Oat Crunch Cereal, Original, 14 oz (397 g)

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In Stock
  • Expiration Date: May 2017
  • Shipping Weight: 1.38 lbs (0.63 kg)
  • Product Code: BRB-20612
  • UPC Code: 070617206126
  • Package Quantity: 14 oz (397 g)
  • Dimensions: 1.9 x 7 x 10.5 in, 1.05 lbs (0.48 kg)
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Product Overview


  • Warning - You Might Not Be Hungry Until Lunch!
  • Since 1971
  • Whole Grain - 42 g or More Per Serving
  • Non-GMO Project Verified

Benefits Per Serving

  • 42 g Whole Grains
  • 6 g Protein
  • 5 g Fiber

Wake Up Your Morning!

Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead!

Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1.3 grams of soluble fiber from oats.

Other Ingredients

Whole oat flour, whole wheat flour, cane sugar, barley malt extract, unsulfured molasses, baking soda, sea salt, vitamin C (ascorbic acid), tocopherols (antioxidants to maintain freshness).

Contains wheat. Manufactured in a facility that also processes milk, hazelnuts, almonds, and coconut.


This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling.

Supplement Facts
Serving Size: 1 Cup (55 g)
Servings Per Container: About 7
Amount Per Serving Cereal With 1/2 Cup Skim Milk
Calories 210 250
Calories from Fat 20 20
    % Daily Value**
Total Fat 2 g* 3% 3%
Saturated Fat 0 g 0% 0%
Trans Fat 0 g    
Cholesterol 0 mg 0% 1%
Sodium 210 mg 9% 11%
Potassium 210 mg 6% 12%
Total Carbohydrate 43 g 14% 16%
Dietary Fiber 5 g 20% 20%
Soluble Fiber 2 g    
Insoluble Fiber 3 g    
Sugars 11 g    
Protein 6 g    
Vitamin A   0% 4%
Vitamin C   35% 35%
Calcium   2% 15%
Iron   10% 10%
*Amount in cereal. 1/2 cup Skim Milk contributes an additional 40 Calories, <5 mg Cholesterol, 50 mg Sodium, 210 mg Potassium, 6 g Total Carbohydrate (6 g Sugars), 4 g Protein.
** Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
  Calories: 2,000 2,500
Total Fat Less than 65 g 80 g
Sat Fat Less than 20 g 25 g
Cholesterol Less than 300 mg 300 mg
Sodium Less than 2,400 mg 2,400 mg
Potassium   3,500 mg 3,500 mg
Total Carbohydrate   300 g 375 g
Dietary Fiber   25 g 30 g
iHerb Customer Reviews

Mildly sweet, nice crunchy texture

Posted by 5064402881097395309 on Aug 06, 2016

I prefer its texture over Quaker's Oatmeal squares as I find them not as hard and dry. However, the flavor is less pronounced perhaps because it has less sugar and fewer overall ingredients compared to Quaker's. Can't wait to try the Kashi brand and see how it compares.

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A favourite

Posted by 5295897311181527656 on Jun 20, 2016

This is my daughter's favourite cereal.

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Healthy alternative

Posted by 5520692228223941485 on Oct 26, 2014

Prefer the Oat Crunch "series" to the other Barbaras cereals as love how crunchy it is. Note: The cinnamon and Vanilla Almond are a bit too sweet for me tbough- would be nice if it contained less sugar

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My favorite cereal and great for pre-workout snack

Posted by GZeolla on Oct 26, 2014

My pre-workout snack is a bowl of cereal, with fruit and nuts added to it. This snack is much tastier than just guzzling a pre-workout drink, but it still provides the carbs, protein, fat, and liquid for a workout. I consume the cereal about an hour before my workout. It digests sufficiently in that time, so as not to disturb my workout and to keep me fueled throughout my workout. If you're eating it after a workout, then omit the fruit as it is not good for muscle glycogen replenishment. I address that complex issue in my books. My favorite cereal brand is Barbara's, a natural brand, especially this Morning Oat Crunch (formerly Shredded Oats) and their Multigrain Spoonfuls (formerly Shredded Spoonfuls). They are what I want, whole grain and low in sugar. These cereals are not organic, but grains tend not draw up as much pesticides from the soil as fruit and veggies do, so even though I am sensitive to pesticides I do not have a problem with these cereals. And they are all-natural and verified non-GMO. These cereals are rather dense, so they have a moderate glycemic response, not high like many cold cereals. But that moderate blood sugar spike is ideal to fuel a workout. And being dense, you get a lot of calories without eating a lot of food, which keeps me fueled during the workout without feeling stuffed.

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Not too sweet

Posted by Reviewer1438643 on Feb 07, 2013

The oats cereal is not too sweet and I add to other cereals to give variety.

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