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Barbara's Bakery, Morning Oat Crunch, Original, 14 oz (397 g)

By Barbara's Bakery

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In Stock
  • Product Code: BRB-20612
  • UPC Code: 070617206126
  • Package Quantity: 14 oz (397 g)
  • Dimensions: 1.9 x 7 x 10.5 in, 1.05 lbs (0.48 kg)

Product Overview

  • Warning - You Might Not Be Hungry Until Lunch!
  • Since 1971
  • New Look, New Name, Same Great Taste!
  • Whole Grain - 42 g or More Per Serving
  • Eat 48 g or More of Whole Grains Daily

Benefits Per Serving

  • 42 g Whole Grains
  • 6 g Protein
  • 5 g Fiber

Wake Up Your Morning!

Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein, and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead!

Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1.3 grams of soluble fiber from oats.

Our Story

A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious - and is worth taking a bite out of every day!

Other Ingredients

Whole oat flour, whole wheat flour, evaporated cane sugar, barley malt extract, unsulfured molasses, baking soda, sea salt, vitamin C (ascorbic acid), tocopherols (antioxidants to preserve freshness).

Contains wheat. Manufactured in a facility that also processes milk, soy, hazelnuts, almonds, and coconut.


This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling.

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Supplement Facts
Serving Size: 1 Cup (55 g)
Servings Per Container: About 7
Amount Per Serving Cereal With 1/2 Cup Vit A & D Fortified Skim Milk
Calories 210 250
Calories from Fat 20 20
% Daily Value**
Total Fat 2.5 g* 3% 3%
Saturated Fat 0 g 0% 0%
Trans Fat 0 g    
Cholesterol 0 mg 0% 2%
Sodium 250 mg 10% 13%
Potassium 210 mg 6% 12%
Total Carbohydrate 44 g 15% 17%
Dietary Fiber 5 g 20% 20%
Soluble Fiber 2 g    
Insoluble Fiber 3 g    
Sugars 12 g    
Protein 6 g    
Vitamin A   0% 6%
Vitamin C   35% 35%
Calcium   2% 15%
Iron   10% 10%
*Amount in cereal. 1/2 cup Vitamin A & D Fortified Skim Milk contributes an additional 40 Calories, 5 mg Cholesterol, 50 mg Sodium, 210 mg Potassium, 6 g Total Carbohydrate (6 g Sugars), 4 g Protein.
** Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
  Calories: 2,000 2,500
Total Fat Less than 65 g 80 g
Sat Fat Less than 20 g 25 g
Cholesterol Less than 300 mg 300 mg
Sodium Less than 2,400 mg 2,400 mg
Potassium   3,500 mg 3,500 mg
Total Carbohydrate   300 g 375 g
Dietary Fiber   25 g 30 g
Calories per gram:
Fat 9    ·    Carbohydrate 4    ·    Protein 4

iHerb Customer Reviews

5 Stars
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1 Stars

Healthy alternative

Posted by 5520692228223941485 on Oct 26, 2014

Prefer the Oat Crunch "series" to the other Barbaras cereals as love how crunchy it is. Note: The cinnamon and Vanilla Almond are a bit too sweet for me tbough- would be nice if it contained less sugar

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My favorite cereal and great for pre-workout snack

Posted by GZeolla on Oct 26, 2014

My pre-workout snack is a bowl of cereal, with fruit and nuts added to it. This snack is much tastier than just guzzling a pre-workout drink, but it still provides the carbs, protein, fat, and liquid for a workout. I consume the cereal about an hour before my workout. It digests sufficiently in that time, so as not to disturb my workout and to keep me fueled throughout my workout. If you're eating it after a workout, then omit the fruit as it is not good for muscle glycogen replenishment. I address that complex issue in my books. My favorite cereal brand is Barbara's, a natural brand, especially this Morning Oat Crunch (formerly Shredded Oats) and their Multigrain Spoonfuls (formerly Shredded Spoonfuls). They are what I want, whole grain and low in sugar. These cereals are not organic, but grains tend not draw up as much pesticides from the soil as fruit and veggies do, so even though I am sensitive to pesticides I do not have a problem with these cereals. And they are all-natural and verified non-GMO. These cereals are rather dense, so they have a moderate glycemic response, not high like many cold cereals. But that moderate blood sugar spike is ideal to fuel a workout. And being dense, you get a lot of calories without eating a lot of food, which keeps me fueled during the workout without feeling stuffed.

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Not too sweet

Posted by Reviewer1438643 on Feb 07, 2013

The oats cereal is not too sweet and I add to other cereals to give variety.

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Great cereal

Posted by Reviewer1513316 on May 31, 2011

Love it, love the fact it doesn't taste like it's been filled with tons of artificial sweeteners, and that means a lot.

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