Beauty Without Cruelty, Moisture Plus Shampoo, 16 fl oz (450 ml)
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- Beauty Without Cruelty
- Organic Aromatherapy
- Benefits dry/treated hair
- 100% Vegetarian
- pH balanced
- Organic essential oils strengthen and protect each hair strand
BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated, and damaged hair to its natural lustre, body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers, nourish and renew each hair strand. Special botanicals combined with select vitamins plus pure organic aroma-therapeutic essential oils strengthen and protect your hair and improve its look, feel, and texture. Your hair will be naturally clean, rejuvenated, and healthy. Gentle enough for daily use.
- Never tested on animals
- No animal ingredients
- Paraben Free
- Organic Ingredients
- 100% Pure Organic Essential Oils
- SLS Free
Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Moisture Plus Conditioner.
Botanical Infusion (rosemary, chamomile, sage, horsetail, nettle, lavender), certified organic aloe vera gel, cocomidopropyl betaine (gentle cleaner from coconut), sodium olefin sulfonate (gentle cleaner from sunflower oil), panthenol (vitamin B factor), sodium PCA (natural moisturizer), inositol (vitamin B factor), vegetable glycerin, methyl gluceth, soy protein, glycol monostearate, jojoba oil, oragnic aroma-therapeutic essential oils of Ylang Ylang and Lavender, borage oil, lectithin, sodium benzoate, potassium sorbate, ethyl hexyl glycerin, and vitamins C (ascorbic acid).
I use an herbal based hair color that was fading extremely fast with a Redken shampoo. Since using BWC, my color is lasting longer and my hair is shiny and the color is bright. And the cost is a fraction of the cost of Redken, without the chemicals.
This shampoo is very safe and a great shampoo for everyone in the family. It has a 3 out of 10 rating on the EWG website, which means it is one of the overall safer shampoos out there.
Posted by missgreennz on May 15, 2016
Posted by 5447486393488261637 on Sep 12, 2015
when I read that the worse review said that this shampoo dried their hair out, I knew I had to have it. I appreciate the ingredients, the scent is not overpowering. it helps my henna-dyed hair. I may never switch shampoos again.
Posted by 4916944544869239432 on Sep 10, 2015
This shampoo is SO drying. It totally strips my hair. I usually like BWC products but this shampoo and the conditioner that goes with it aren't good.
I like this shampoo!
Posted by whitelotusrose on Feb 22, 2015
I've been using this for a while and I'm quite happy with it so far. It does leave my hair squeaky clean and I need very little to make it lather. Will buy more unless I find another product better than this.