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Beauty Without Cruelty, Moisture Plus Shampoo, 16 fl oz (450 ml)

By Beauty Without Cruelty

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  • Product Code: BWC-45460
  • UPC Code: 000056454604
  • Package Quantity: 16 fl oz (450 ml)
  • Dimensions: 2.5 x 2.5 x 8.5 in, 1.2 lbs (0.54 kg)
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Product Overview

  • Beauty Without Cruelty
  • Organic Aromatherapy
  • Benefits dry/treated hair
  • 100% Vegetarian
  • pH balanced
  • Organic essential oils strengthen and protect each hair strand

BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated, and damaged hair to its natural lustre, body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers, nourish and renew each hair strand. Special botanicals combined with select vitamins plus pure organic aroma-therapeutic essential oils strengthen and protect your hair and improve its look, feel, and texture. Your hair will be naturally clean, rejuvenated, and healthy. Gentle enough for daily use.

  • Never tested on animals
  • No animal ingredients
  • Paraben Free
  • Organic Ingredients
  • 100% Pure Organic Essential Oils
  • SLS Free
Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Moisture Plus Conditioner.

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Botanical Infusion (rosemary, chamomile, sage, horsetail, nettle, lavender), certified organic aloe vera gel, cocomidopropyl betaine (gentle cleaner from coconut), sodium olefin sulfonate (gentle cleaner from sunflower oil), panthenol (vitamin B factor), sodium PCA (natural moisturizer), inositol (vitamin B factor), vegetable glycerin, methyl gluceth, soy protein, glycol monostearate, jojoba oil, oragnic aroma-therapeutic essential oils of Ylang Ylang and Lavender, borage oil, lectithin, sodium benzoate, potassium sorbate, ethyl hexyl glycerin, and vitamins C (ascorbic acid).

iHerb Customer Reviews

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

Great shampoo - great price - doesn't fade color

Posted by Reviewer1776847 on Nov 11, 2008

I use an herbal based hair color that was fading extremely fast with a Redken shampoo. Since using BWC, my color is lasting longer and my hair is shiny and the color is bright. And the cost is a fraction of the cost of Redken, without the chemicals.

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7 people found the following review helpful

Good overall product

Posted by Reviewer1336371 on May 19, 2011

This shampoo is very safe and a great shampoo for everyone in the family. It has a 3 out of 10 rating on the EWG website, which means it is one of the overall safer shampoos out there.

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4 people found the following review helpful


Posted by Reviewer1864397 on Feb 16, 2009

My husband and I love this shampo. Just a dab is all ya need. Great product. Thanks iHerb.

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2 people found the following review helpful

Favourite shampoo

Posted by fodmapper on Jul 13, 2012

Bought this after a friend recommended it - I love it! The smell is lovely and my hair is in incredibly good condition. Going to repurchase again.

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2 people found the following review helpful

Easy on your hair

Posted by Reviewer3333017 on Nov 13, 2011

I've used this every day for about 2 months. It cleans well but doesn't strip your hair like some other shampoos.

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2 people found the following review helpful

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