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Beauty Without Cruelty, Shampoo Moisture Plus, 16 fl oz (473 ml)

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In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 1.42 lbs (0.64 kg)
  • Product Code: BWC-45460
  • UPC Code: 000056454604
  • Package Quantity: 16 fl oz (473 ml)
  • Dimensions: 2.5 x 2.5 x 8.5 in, 1.2 lbs (0.54 kg)
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Save $2.66 when you purchase these items today for only $9.24
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Product Overview


  • Premium Aromatherapy
  • Benefits Dry / Treated Hair
  • 100% Vegan - Vegetarian
  • Oshadhi Premium Essential Oils Condition & Revitalize
  • pH Balanced
  • First in Cruelty-Free
  • Since 1963
  • Gentle Enough for Daily Use
  • 100% Pure Premium
  • Oshadhi Essential Oils
  • Paraben Free
  • S.L.S. Free
  • No Synthetic Fragrance

BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated, and damaged hair to its natural body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers renew each hair strand. Special botanicals combined with select vitamins and pure premium aroma-therapeutic essential oils revitalize your hair and improve its look, feel, and texture. Your hair will be naturally clean, shiny, and healthy-looking.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. Follow with BWC Moisture Plus Conditioner.

Other Ingredients

Purified water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, aloe barbadensis (aloe vera) leaf juice*, cananga odorata (ylang ylang) oil*, lavandula hybrida (lavandin) oil*, simmondsia chinensis (jojoba) oil*, oenothera biennis (evening primrose) oil, betula alba (birch) leaf extract, betula alba (birch) sap extract, melilotus officinalis (clover) blossom extract, tussilago farfara (coltsfoot) extract, equisetum arvense (horsetail) extract, urtica dioica (nettle) extract, achillea millefolium (yarrow) extract, rosmarinus officinalis (rosemary) extract, salvia officinalis (sage) extract, macrocystis pyrifera (kelp) extract, panthenol, sodium PCA, glycerin, wheat protein, methyl gluceth-20, sodium cocoyl glutamate, glycol monostearate, inositol, tocopherol acetate, niacin, soy protein, yeast extract, citric acid, phospholipids, sodium benzoate, potassium sorbate, ethyl hexyl glycerin.


10% Organic Content


Never tested on animals. No animal ingredients.

iHerb Customer Reviews

Makes my hair lovely and soft

Posted by 4737295142968154351 on Dec 19, 2016

I have oily hair and a sensitive scalp and found this to be non-irritating. Creamy application.

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Love this product

Posted by 4706604843585337349 on Sep 02, 2016

Strongly recommend easy to use, nice smell rich foam!

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Love it

Posted by missgreennz on May 15, 2016

Great product.

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I'm Sold!

Posted by 5447486393488261637 on Sep 12, 2015

when I read that the worse review said that this shampoo dried their hair out, I knew I had to have it. I appreciate the ingredients, the scent is not overpowering. it helps my henna-dyed hair. I may never switch shampoos again.

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Posted by 4916944544869239432 on Sep 10, 2015

This shampoo is SO drying. It totally strips my hair. I usually like BWC products but this shampoo and the conditioner that goes with it aren't good.

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