Your Cart is Empty
But it doesn't have to be.
Continue Shopping.
Added to Cart
Cart Total:
Customers Also Bought:

Beauty Without Cruelty, Moisture Plus Shampoo, 16 fl oz (450 ml)

Our Price:
You Save:
$2.54 (23)
Earn 10% Loyalty Credit ?

This product is already in your Wish List.

View Wish List

This product is now in your Wish List.

Sorry, this product is no longer in stock.

In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 1.42 lbs (0.64 kg)
  • Product Code: BWC-45460
  • UPC Code: 000056454604
  • Package Quantity: 16 fl oz (450 ml)
  • Dimensions: 2.5 x 2.5 x 8.5 in, 1.2 lbs (0.54 kg)
Bundle Offer
Save $4.00 when you purchase these items today for only $17.36
Total: $21.36
Combo Discount: - $4.00
Together: $17.36

Sorry, this product is no longer in stock.

Product Overview


  • Beauty Without Cruelty
  • Organic Aromatherapy
  • Benefits dry/treated hair
  • 100% Vegetarian
  • pH balanced
  • Organic essential oils strengthen and protect each hair strand

BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated, and damaged hair to its natural lustre, body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers, nourish and renew each hair strand. Special botanicals combined with select vitamins plus pure organic aroma-therapeutic essential oils strengthen and protect your hair and improve its look, feel, and texture. Your hair will be naturally clean, rejuvenated, and healthy. Gentle enough for daily use.

  • Never tested on animals
  • No animal ingredients
  • Paraben Free
  • Organic Ingredients
  • 100% Pure Organic Essential Oils
  • SLS Free

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Moisture Plus Conditioner.

Botanical Infusion (rosemary, chamomile, sage, horsetail, nettle, lavender), certified organic aloe vera gel, cocomidopropyl betaine (gentle cleaner from coconut), sodium olefin sulfonate (gentle cleaner from sunflower oil), panthenol (vitamin B factor), sodium PCA (natural moisturizer), inositol (vitamin B factor), vegetable glycerin, methyl gluceth, soy protein, glycol monostearate, jojoba oil, oragnic aroma-therapeutic essential oils of Ylang Ylang and Lavender, borage oil, lectithin, sodium benzoate, potassium sorbate, ethyl hexyl glycerin, and vitamins C (ascorbic acid).

iHerb Customer Reviews

Love this product

Posted by 4706604843585337349 on Sep 02, 2016

Strongly recommend easy to use, nice smell rich foam!

Verified Purchase

Was this review helpful to you?

Love it

Posted by missgreennz on May 15, 2016

Great product.

Verified Purchase

Was this review helpful to you?

I'm Sold!

Posted by 5447486393488261637 on Sep 12, 2015

when I read that the worse review said that this shampoo dried their hair out, I knew I had to have it. I appreciate the ingredients, the scent is not overpowering. it helps my henna-dyed hair. I may never switch shampoos again.

Verified Purchase

Was this review helpful to you?


Posted by 4916944544869239432 on Sep 10, 2015

This shampoo is SO drying. It totally strips my hair. I usually like BWC products but this shampoo and the conditioner that goes with it aren't good.

Verified Purchase

Was this review helpful to you?

I like this shampoo!

Posted by whitelotusrose on Feb 22, 2015

I've been using this for a while and I'm quite happy with it so far. It does leave my hair squeaky clean and I need very little to make it lather. Will buy more unless I find another product better than this.

Verified Purchase

Was this review helpful to you?