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Beauty Without Cruelty, Shampoo, Daily Benefits, 16 fl oz (473 ml)

By Beauty Without Cruelty

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  • Product Code: BWC-45462
  • UPC Code: 000056454628
  • Package Quantity: 16 fl oz (473 ml)
  • Dimensions: 2.5 x 2.5 x 8.5 in, 1.2 lbs (0.54 kg)
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Product Overview

  • Premium Aromatherapy
  • For All Hair Types
  • 100% Vegan--Vegetarian
  • Premium Essential Oils Condition and Revitalize
  • pH Balanced
  • First in Cruelty Free Since 1963
  • Paraben Free
  • S.L.S Free
  • 100% Pure Premium Oshadhi Essential Oils

BWC Daily Benefits Shampoo is a gentle, plant-based formula that thoroughly cleans your hair while restoring its natural balance, body, and shine. Special botanicals with select vitamins and natural plant proteins, help fortify each hair strand. Pure premium Oshadhi aroma-therapeutic essential oils revitalize your hair and improve its look, feel, and texture. Your hair will be naturally clean, healthy, and beautiful. Ideal for daily use.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. For additional benefits, follow with BWC Daily Benefits Conditioner.


Never tested on animals. No animal ingredients.

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Purified water, sodium c14-16 olefin sulfonate, cocoamidopropyl betaine, panthenol, hydrolysed soy protein, niacin, aloe barbadensis (aloe) leaf juice*, soy protein, betula alba (birch) leaf extract, betula alba (birch) sap extract, melilotus officinalis (clover) blossom extract, tussilago farfara (coltsfoot) extract, equisetum arvense (horsetail) extract, urtica dioica (nettle) extract, achillea millefolium (yarrow) extract, rosmarinus officinalis (rosemary) extract, salvia officinalis (sage) extract, inositol, yeast extract, citric acid, phospholipids, sodium benzoate, potassium sorbate, ethyl hexyl glycerin, cymbopogon flexuosus (lemongrass) oil*, citrus aurantium (sweet orange) oil*, lavandula hybrida (lavandin) oil*.

10% Organic Content.

*Organic ingredients NOP & ECOCERT, certified by BCS.

iHerb Customer Reviews

5 Stars
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1 Stars

Great natural shampoo!

Posted by Reviewer2578962 on Aug 09, 2008

Great all-natural shampoo. It's sulfate and paraben free, as well as completely vegetarian. I've recently switched to all-natural shampoos and this is my favorite so far. The scent is a little strange at first. (I smell mostly lemongrass.) This foams up pretty well for a sulfate-free shampoo, but it does take a little more effort to suds the underside of my scalp. Suds do not always equal cleaner hair though, I just prefer them. =) It keeps my hair clean and fresh. I will stick with it because it doesn't seem to strip my color at all!

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5 people found the following review helpful

My favorite in the BWC shampoo line

Posted by Reviewer1562105 on Dec 16, 2009

This leaves my hair feeling clean, leaving it neither greasy, nor stripped dry. It works perfectly for me. I very much appreciate that it doesn't have all the harmful ingredients like other shampoos have.

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4 people found the following review helpful

suds well

Posted by Reviewer2994329 on Feb 26, 2012

good shampoo and best part it doesnt have the nasty chemical many shampoos out there have.

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3 people found the following review helpful

Love it!

Posted by Reviewer1348681 on Jul 03, 2008

Smells good and doesn't have alot of chemicals like other shampoos.

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3 people found the following review helpful

So Thick

Posted by Reviewer3290459 on Feb 16, 2009

This shampoo is so thick, I mix it with water and it lasts twice as long. It smells great and works quite well.

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3 people found the following review helpful

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