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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

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In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 1.36 lbs
  • Product Code: BWC-45464
  • UPC Code: 000056454642
  • Package Quantity: 16 fl oz (473 ml)
  • Dimensions: 2.5 x 2.5 x 8.4 in, 1.15 lbs
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Product Overview


  • Premium Aromatherapy
  • Benefits Fine Hair
  • 100% Vegan--Vegetarian
  • Essential Oils Conditions and Revitalize
  • pH Balanced
  • Paraben Free
  • S.L.S. Free
  • 100% Pure Premium Oshadhi Essential Oils

BWC Volume Plus Shampoo is a gentle, plant-based formula for fine, flat, thinning hair that thoroughly cleans while adding volume, fullness and body. Nature's conditioning jojoba and penetrating plant proteins combined with panthenol strengthen and protect each hair strand. Special botanicals, vitamins and pure premium aroma-therapeutic essential oils improve your hair's look and texture. Your hair will feel naturally thicker and fuller. Gentle enough for daily use.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. Follow with BWC Volume Plus Conditioner.


Never tested on animals. No animal ingredients.

Purified water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, aloe barbadensis (aloe vera) gel*, glycerin, soy protein, soyamidopropylkonium chloride, polyquaternium-10, citric acid, panthenol, salvia officinalis (sage) extract, tussilago farfara (coltsfoot) extract, achillea millefolium (yarrow) extract, prostanthera melissifolia (balm mint) extract, anthemis nobilis (chamomile) extract*, rosmarinus officinalis (rosemary) extract, hibiscus syriacus (althea) extract, thymus serphyllum (wild thyme) extract, equisetum arvense (horsetail) extract, calendula officinalis (calendula) extract*, macrocystis pyrifera (kelp) extract, helianthus annuus (sunflower) oil*, simmondsia chinensis (jojoba) oil*, tocopherol acetate, sodium benzoate, potassium sorbate, ethylhexylglycerin, citrus limonum (lemon) oil*, lavandula hybrida (lavandin) oil*, cymbopogon martinii (palmarosa) oil*, cananga odorata (ylang ylang) oil*, citrus aurantifolia (lime) oil.

10% Organic Content. *Organic ingredients NOP or EcoCert certified by, BCS, QAI.

iHerb Customer Reviews


Posted by 5064585002624335268 on Nov 16, 2016

I was amazed by how small amount of shampoo was enough for whole hair. And it gives volume

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I bought this because it's vegan.

Posted by Reviewer1582777 on Aug 31, 2016

A good size of bottle for a decent price. It washes my hair well, no tangling or other problems, and it smells fine. I would recommend it.

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maybe this product is kind to environment but not with my hair

Posted by 5712250449776142916 on Aug 25, 2016

I have been using this product nearly a month now. The result was pretty cool, I was happy in the beginning. Just like what shown in the bottle 'volume', bouncy, and dry... However... this shampoo makes my scalp dry and hurt, really hurt... I wouldn't recommend this product. Sorry.

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I like it enough.

Posted by 5107421181505229710 on Aug 20, 2016

There's nothing particularly WOW about this shampoo but it's definitely a good one for the price as the volume is generous. I like this one better than their rosemary mint tea tree one with the green label and I mix the two. It reduces my dandruff slightly but not completely. It doesn't create much lather but that's ok with me, at least I know there isn't a lot of foaming agents. Your hair might feel stripped after, but not super awful as long as you follow up with a proper conditioner. Pros: Smells nice, cleans well, generous volume, cruelty free Cons: Slightly stripping, doesn't have any WOW effects

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Good lather

Posted by 5550628467664039442 on Aug 13, 2016

Very little is needed for a good lather, not too sure that I get much more volume for my very fine hair, but is an easy to use, thickly textured shampoo.

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