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- Remove Buildup
- Reveal Healthy Shine
- Increase Softness
Radia Clarifying & Softening Shampoo and Conditioner contain advanced technology to remove buildup, cleanse deeply, and detoxify hair, while simultaneously softening strands after just one application.
The shampoo should be used daily to avoid buildup left by other hair products, or at least occasionally to remove it. Radia's ultra-cleaning effect, accomplished without over stripping hair and scalp of natural moisture, also allows other products to deliver maximum efficacy.
Just one use reveals a natural, healthy shine.
The shampoo's revitalization technology results from clinical research into compounds that enhance the wetting of each hair strand, thereby boosting the cleansing action possible from conventional surfactants.
The conditioner's softening technology results from studies of advanced compounds that work to seal the hair shaft and retain cortical moisture without leaving greasy residue.
Why is it important to use clarifying shampoo and conditioner?
It is important to use a good clarifying shampoo to remove the buildup that comes from personal-care products, including chemicals such as silicone (dimethicone), cationic cetrimonium bromide, and polymers that include numerous quats. Ions in bathwater, like calcium and copper, also build up on hair to make it look dull.
Even when using high-quality shampoos, dullness and roughness do not improve without a good clarifying shampoo such as Radia, particularly important for damaged hair, which has a higher negative charge and attracts even more buildup.
Radia's matching conditioner is formulated in concert with the shampoo to avoid adding new deposits.
Radia Clarifying & Softening Shampoo and Conditioner allow you to bring out your maximum radiance and healthy shine, so include them both in your hair-care routine.
Wet hair thoroughly, lather, and rinse. Repeat as necessary. Follow with Radia Clarifying & Softening Conditioner.
Water, ammonium lauryl sulfate, aloe barbadensis leaf extract, cocamidopropyl betaine, ammonium laureth sulfate, PEG 150 distearate, keratin, panthenol, polyquaternium-10, hydrolyzed adansonia digitata extract, cetrimonium chloride, glyceryl stearate SE, polysilicone-15, potassium trideceth-7 phosphate, disodium EDTA, methyl alcohol, caprylyl glycol, methylisothiazolinone