Ecco Bella, FlowerColor, Natural Black Mascara, .38 oz (11 g)
By Ecco Bella
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Mascara in as pure a formula as you can buy; we leave out the lacquer, shellac and alcohol. Based on clay and iron oxides. This mascara wraps around and lengthens lashes to their longest. It's water resistant, but not waterproof. Gentle, and easily removed. Comes with its own mirror. Excellent for sensitive eyes. Vegan. Gluten-free. Fragrance-free. Paraben-free.
Purified water, carnauba wax, palmitic acid (from palm oil), clay, phenoxyethanol, iron oxides.
iHerb Customer Reviews
After an extensive search, I discovered that this mascara is the least toxic on the market. It has a low toxic level as stated on the Skin Deep website which is the Environmental Working Group's searchable database of toxic ingredients in cosmetic and personal care products. It is creamy and goes on well and does not flake. I am so glad that iHerb is now selling products by Ecco Bella. Their lipstick and cover-up are also wonderful.
I have tried a million different mascaras and this one is the best; doesn't flake or smudge, goes on easily and does the job without looking overdone. Washes off easily as well. The container has a mirror on the back which I also think is a nice touch.
Posted by 5493914348822380992 on May 09, 2016
nice and simple to use, good for everyday wear
Posted by 5424986701777394270 on May 25, 2015
I love that it's all natural, but it dod virtually nothing to my lashes, and is too thin. If you like super natural look and thin mascara formulas this might be for you.
Great, natural product just wish for one thing...
Posted by 5409949901771290116 on Apr 13, 2015
Great, natural product, just wish it went on much thicker. You have to dip the brush a lot to get it to go on even half-way thick. Other than that, really like it.
Sublte and a bit smudgy
Posted by 5560207659142666749 on Mar 28, 2015
really nice packaging and good brush but not very think- would recommend if you want quite a subtle look. i did find it leaves smudges under the eyes by the end of the day but i do appreciate a mascara with less chemicals etc so maybe reapply and touch up is worth it
Posted by 4924636139999126085 on Mar 19, 2015
For some reason I didn't have high expectations for this mascara, but I ended up really liking it. I have nice, but fairly average eyelashes. It went on extremely smoothly, and provided the natural look I expected, however, I was able to add two more layers without any clumping, which created similar length and volume to previous conventional mascaras I've used (prior to this was Revlon), but without as much clumping! Win! I really like the applicator/brush. It's nice. I've worn it in high humidity and it was a real trooper all day... no running or smudging except, of course, when I rubbed my eyes later in the day. I wouldn't stick my face in the rain though or try to sleep with it. It should be noted that, although this product receives a score of 1 (safe) on the SkinDeep database, it does contain one ingredient, PHENOXYETHANOL. which is rated as a 4 (mildly toxic). Over-all I feel like it's a really decent choice, but I know it isn't perfect. I would recommend it, however, and I feel that it's affordable.