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My newest base, It Base is formulated to appear as if you are not wearing a stitch of makeup. It Base is the perfect solution for those who are looking for a base to naturally and subtly mattify your skin tone and blend in with your unique coloring seamlessly. Formulated for normal to oily skin types, this formula is quintessentially simple and understatedly sexy. Totally weightless and fabulously flawless.
For light to medium complexions with yellow and pink undertones.
Sprinkle a small amount of mineral powder into the lid. Lightly dip your Foundation, Flat Top or Kabuki brush into the mineral powder. Swirl your brush into the lid, allowing the minerals to diffuse onto your brush. Use sweeping and circular motions with your brush lightly all over face and neck. Moisturize skin before use. Apply your mineral base in several light layers, allowing for buildable flawless coverage.
Mica (Cl 77019). May Contain: Titanium dioxide (Cl 77891), iron oxides (Cl 77491, Cl 77492, Cl 77499), ultramarines (Cl 77007).
The base is very light. I have a pale skin with pink undertone and was really surprised to see a very pale light beige colour. Nothing pink in it although they say that the product is for cool undertones. It's just very light beige which is not flattering on me. The coverage is light to medium. I did not find it mattifying. But I like the packaging! It has a special turning stopper to prevent base "travelling" all over the box. Good for taking to trips. And it's rather thin - one more plus to the packaging.
Posted by 5363854616902653604 on Jun 28, 2014
I would buy this again. Very comparable to other more expensive brands. I have sensitive skin and I've had no trouble.
Posted by 5527629278451491871 on Mar 25, 2014
Posted by 5438962560661316323 on Mar 21, 2014
color is much with my skin color, is OK.
The BEST mineral foundation I've found within my price range!
Posted by LicensedMassageTherapist on Jan 03, 2014
I LOVE this stuff. Doesn't clog my pores, long lasting coverage, great color. I highly doubt I will be changing foundation any time soon.
Posted by 5606716277590260182 on Sep 24, 2013
I like this because it doesn't feel like I'm caking on all this makeup. It lasts through the day although I do get shiny by mid-afternoon. It looks natural and lets your natural skin show through with some subtle enhancements. Good stuff, I'll buy it again.