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Giovanni, Colorflage, Daily Color Defense Shampoo, Beautifully Blonde, 8.5 fl oz (250 ml) (Discontinued Item)

By Giovanni

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The item is currently out of stock and replenishment is unconfirmed.

Out of Stock - Discontinued
  • Product Code: GIO-18219
  • UPC Code: 716237182197
  • Package Quantity: 8.5 fl oz (250 ml)
  • Dimensions: 8.4 x 3 x 1.9 in, 0.65 lbs (0.29 kg)

Product Overview

  • With an Exclusive Antioxidant-Powered UV Fade-Resistant System
  • Enliven Blondes with a Brightening Blend of Apricot and Wild Berries for Lasting Multi-Dimensional Radiance
  • Protect While Flaunting Naturally Sun-Kissed to Boldly Golden Blondes
  • Eco Chic Technology
  • Eco Chic Hair Care
  • Beauty from the Elements is Chic on the Street

Dazzle by Day, Light the Night

Beautifully Blonde Colorflage Shampoo illuminates diverse shades of blonde for long-lasting color and super-sleek shine, naturally. A brilliant-brightening-cocktail of Goji, Apricot and restorative Wild Rose Berry synergistically combine with other powerful ingredients so diverse shades intensify to dazzle by day and light the night.

Protect. Defend. Shield. Restore.

  • Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
  • Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
  • Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
  • Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.

Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Suggested Use

Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Beautifully Blonde Colorflage Conditioner.

Other Ingredients

Aqua (water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, glycerin, panthenol, sodium chloride, glycol distearate, sodium benzoate, amodimethicone, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, annatto, cinnamidopropyltrimonium chloride, crocus sativus flower extract, curcuma longa (turmeric) root extract, *lycium barbarum (goji berry) fruit extract, *prunus armeniaca (apricot) fruit extract, *rosa canina (rose hips) fruit extract, fragrance (includes essential oils)

*USDA Certified Organic

100% Vegetarian Ingredients / No Animal Testing

We do not add parabens or lauryl or laureth sulfate to this product

Visit Manufacturer's Website

iHerb Customer Reviews

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

I love this shampoo!

Posted by Reviewer3096392 on May 13, 2013

I love this shampoo/ I use it every day, my hair is super shiny, and looks really well cared for. Besides, I'm allergic to many other shampoos, and with this one I'm allergy- free.

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2 people found the following review helpful

May protect the color, but not the moisture

Posted by NinaNystuen on Sep 19, 2013

This one just kills my hair. I've been using it for a month and it dries out my hair so badly that it requires at least two rounds with conditioner afterwards - every single time. I would not recommend this shampoo. Even though it dries out the hair, it doesn't even feel like it cleans it well enough either. Will not buy again.

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2 people found the following review helpful

dries my hair

Posted by Reviewer1797850 on Nov 17, 2009

hi sorry to say.... but it dries my hair out...

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4 people found the following review helpful


Posted by Reviewer2718750 on Feb 22, 2011

It's very subtle as far as the color defense goes, just makes the blonde more like five years ago. It might be a bit drying, but I use a good conditioner, don't shampoo every day, and alternate with a moisturizing shampoo. The de-fading effect seems to last through one other wash. The brightening effect is very pleasing, and it does add shine as well.

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1 person found the following review helpful

Works to lighten natural blonde!

Posted by Reviewer1853580 on Apr 14, 2012

As a child, had platinum hair, turned bright golden until well into my twentys - then age happened :o) My hair, while still obviously blonde, turned a dark blonde with dark streaks. The first time using this product I noticed a difference in color - the streakiness evened out, hair brighter and lighter overall - looking forward to seeing how it works longer term. The shampoo lathered well and smelled beautiful, but felt sort of sticky in my hair. However, it rinsed out well, and following with Giovanni smooth as silk conditioner detangled it like a dream and left it smooth, silky and tangle-free. Very happy with this shampoo

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1 person found the following review helpful

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