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Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

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In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 0.65 lbs
  • Product Code: GIO-18026
  • UPC Code: 716237180261
  • Package Quantity: 6.8 oz (200 ml)
  • Dimensions: 6.8 x 3 x 3 in, 0.55 lbs
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Product Overview


  • Eco Chic Technology
  • Ultimate Hair Straightening Elixir
  • Eco Chic Hair Care

Superior smoothing, soothing, straightening formula with natural botanicals that protect hair while creating silky shine

Straight Fast Straightening Elixir with Eco Chic Technology*

  • Smoothes and soothes hair for the ultimate sleek style
  • Straightens hair temporarily until your next shampoo
  • Certified organic botanicals protect hair from heat styling

Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal clear gel, adds silky shine while it repels humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types.

*The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Suggested Use

Distribute evenly through towel-dried hair. Pull hair straight with brush while blow-drying. To finish, squeeze a smaller amount and smooth on dry hair. Can be mixed with other Giovanni products to add shine to any style.

Other Ingredients

Aqua (purified water), glycerin, cyclopentasiloxane, dimethicone, phenyltrimethicone, tocopherol (vitamin E), panthenol (pro-vitamin B5), phenoxyethanol, fragrance (includes essential oils), *eschscholtzia californica leaf extract, *urtica dioica (nettle) extract, *rosa canina fruit extract, *rosmarinus officinalis (rosemary) leaf extract, *citrus aurantium bergamia (bergamot) fruit extract

*USDA Certified Organic

100% Vegetarian /Ingredients / no animal testing

NO phthalates / dyes / sulfates / parabens

iHerb Customer Reviews

Hair is not pleasant to touch after use

Posted by 5755563174316733918 on Jan 23, 2017

The hair is more straight but sticky

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Posted by 4706864685135853129 on May 14, 2016

Saw result from first time use. Highly recommended!

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not bad

Posted by 4923626655117822693 on May 08, 2016

it's good for weat hair but not for dry hair

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Posted by 4632277916779075585 on Oct 25, 2015

It does nothing for hair straightening but a lot for hair loss. Don't use it.

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Pretty good but not amazing

Posted by 5375783669111175622 on Jun 21, 2015

Okay product. For my hair I found it pretty heavy - although that might be my own fault using to much of it. Although it does help to straighten your hair I found once I had used it my hair felt heavy and lacked movement and bounce.

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