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Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

By Giovanni

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In Stock
  • Product Code: GIO-18026
  • UPC Code: 716237180261
  • Package Quantity: 6.8 oz (200 ml)
  • Dimensions: 6.8 x 3 x 3 in, 0.55 lbs (0.25 kg)
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Product Overview

  • Eco Chic Technology
  • Ultimate Hair Straightening Elixir
  • Eco Chic Hair Care

Superior smoothing, soothing, straightening formula with natural botanicals that protect hair while creating silky shine

Straight Fast Straightening Elixir with Eco Chic Technology*

  • Smoothes and soothes hair for the ultimate sleek style
  • Straightens hair temporarily until your next shampoo
  • Certified organic botanicals protect hair from heat styling

Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal clear gel, adds silky shine while it repels humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types.

*The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Suggested Use

Distribute evenly through towel-dried hair. Pull hair straight with brush while blow-drying. To finish, squeeze a smaller amount and smooth on dry hair. Can be mixed with other Giovanni products to add shine to any style.

Other Ingredients

Aqua (purified water), glycerin, cyclopentasiloxane, dimethicone, phenyltrimethicone, tocopherol (vitamin E), panthenol (pro-vitamin B5), phenoxyethanol, fragrance (includes essential oils), *eschscholtzia californica leaf extract, *urtica dioica (nettle) extract, *rosa canina fruit extract, *rosmarinus officinalis (rosemary) leaf extract, *citrus aurantium bergamia (bergamot) fruit extract

*USDA Certified Organic

100% Vegetarian /Ingredients / no animal testing

NO phthalates / dyes / sulfates / parabens

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iHerb Customer Reviews

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

Giovanni Straight Fast

Posted by Reviewer2734919 on May 06, 2009

Although I have straight hair, I tried this for very dry ends. It is a very thick gel and a little greasy so I wouldn't say it is a thin elixir type of product. A little goes a long way and I think it works to smooth out rough ends.

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5 people found the following review helpful

Oh my gosh best product!

Posted by Reviewer3325554 on Sep 04, 2009

This product styles and makes my hair soft and shiney and it does keep it straight, it also protects my hair from all my heating hair products. Love it love it!!

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4 people found the following review helpful

Works great

Posted by Reviewer1741178 on Dec 13, 2010

I have fine-to-normal wavy hair that is long. This works well with a hair dryer to straighten and smooth my hair. Does not feel heavy on my hair. I've paid 3xs the amount for other straightening products and Giovanni's is just as good.

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3 people found the following review helpful


Posted by Reviewer1986436 on May 15, 2011

Actually works! My hair is waist-length and slightly wavy...this stuff does the trick!

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3 people found the following review helpful

Not so Bad

Posted by Reviewer2964159 on Jun 29, 2009

Doesn't really straighten my hair any better than if I wasn't using it. However, it does give my hair a nice sheen and makes it more manageable.

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5 people found the following review helpful

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