- You earn loyalty credit for every order you place at iHerb!
- Loyalty credit is equal to 10% of the value of your order, excluding shipping charges.
- Your loyalty credit will be applied towards your next order as soon as your current order has shipped.
- Your loyalty credits are valid for up to 60 days from the date of your last purchase.
This product is already in your Wish List.
View Wish List
This product is now in your Wish List.
|Combo Discount:||- $3.00|
- Gluten Free
- Paraben Free
Here's proof that a truly natural mascara can be amazing! Our silky, lash-defining mascara is totally weightless yet provides all day color. The smooth light-as-a-feather base boasts zero clumping due to the absence of clay in the superior lash-conditioning formula. Bat your eyes and flutter your lashes without flaking and smudging. This paraben free formula is botanically-enriched with saw palmetto fruit and avocado butter to condition lashes from base to tip. Water-resistant, work-out proof. Not water-proof. Made proudly in the USA with certified organic ingredients.
Apply one coat for a natural, eye-defining look.
Drama queen? Apply two coats. Unlike traditional mascaras that clump after one coat with lashes stuck together (making application of a second coat nearly impossible,) our mascara remains light and silky. You can easily apply that second coat to get a more dramatic look without harming delicate lashes.
Purified water/aqua, serenoa repens (saw palmetto) fruit extract, hydrogenated glyceryl abietate, brassica campestris, aleurites fordi oil copolymer, copernicia cerifera (carnauba) wax*, glycerin, persea gratissima (avocado) butter, triisostearyl citrate, stearic acid, euphorbia cerifera (candelilla) wax, aloe (barbadensis) leaf extract**, rosemary (rosmarinus officinalis) leaf extract**, xanthan gum, d-alpha tocopherol, sodium hyaluronate, methylcellulose, ethylhexylglycerin, phenethyl alcohol. May Contain: mica, iron oxides (CI77499, CI77492).
*certified organic ingredient
** made with certified organic ingredients
I gave this mascara a good try, I really wanted it to be as good as I thought it was going to be. All of the reviews I read said it was great, not waterproof but definitely smudge-proof and would stay put. This was very far from the truth, this has to be the flakiest mascara I have ever worn, not to mention the most smudge prone. Also, without a a very delicate application process, with another brush than what it came with, it went on extremely clumpy. The only good thing is that it truly is non-irritating and the flakes that will inevitably fall into your eyes throughout the day will not hurt.
This is the first natural mascara I have ever bought, and the quality really does match the commercial mascaras I was using prior. This mascara lengthens and thickens the lashes and doesn't smudge. I find that it only flakes if I apply some to my bottom lashes, but even then the flakes are very small and unnoticeable and can easily be wiped off with your fingers. Also, If you get some in your eye it won't sting. The colour is more charcoal than brown, which I prefer to a jet black mascara. Doesn't smudge either! Will definitely repurchase.
Posted by 5558601389874330957 on Sep 01, 2016
This is my favourite mascara with no nasty ingredients. I really like the brush and consistency of the product. It isn't super thick like conventional mascaras but if you put a couple coats on it really makes a difference. To be honest you can't really tell the difference between this and the black one, it is a very dark brown but has a slight shimmer in the tube (but not on your eyelashes).
Posted by 5429576759562374732 on Aug 16, 2016
I've been using it for years and I'm absolutly happy with it. In the end, when mascaras tend to get a bit dry, add few drops of eyedrops and it's as good as new again.
Posted by 5101090573175968754 on May 31, 2016
I haven't experienced any flaking or smudging with this mascara. It washed of quite easily and lasts all day. The color is very dark however, almost black. I prefer a little bit browner mascara but still this works quite well and I am happy to use it until it's gone.
Good product, very deep brown
Posted by 5369932254910808460 on Dec 13, 2015
This is good product, I am very satisfied, as it looks very natural, do not make any clumps, looks good and keeps all day on lashes. Also easy to take of. Could be bitt lighter color, but it is ok.