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Hugo Naturals, Smoothing & Defining Shampoo, Coconut, 12 fl oz (355 ml)

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In Stock
  • Expiration Date: Jun 2018
  • Shipping Weight: 1.12 lbs (0.51 kg)
  • Product Code: HUO-00394
  • UPC Code: 879779003945
  • Package Quantity: 12 fl oz (355 ml)
  • Dimensions: 1.8 x 3 x 7.5 in, 0.95 lbs (0.43 kg)
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Product Overview


  • Gluten-Free & Vegan
  • For Curly or Frizzy Hair

Pure blend with the highest quality botanical extracts gently cleanses without drying-while Tahitan monoi oil and quinoa protein help calm frizz and define curls.

"Our passion is to enhance people's lives by making the safest, most natural and luxurious body care available."

Hugo & Debra Saavedra, Founders

Suggested Use

Apply to wet hair. Work into a lather. Rinse and repeat for maximum effect. Gentle enough to use every day.

Other Ingredients

Aqua/water, lauryl glucoside, sodium cocoamphoacetate, glycerin, decyl glucoside, sodium cocoyl isethionate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, coco-caprylate, plumeria acutifolia flower extract, hydrolyzed quinoa, citric acid, therobroma cocao (cocoa) extract, vanilla planifolia fruit extract, lonicera caprifolium (honeysuckle) flower extract, lonicera japonica (honeysuckle) flower extract, gluconolactone, sodium benzoate.

Never any: parabens, phenoxyethanol, SLS, PEGs, propylene glycol, petroleum products, artificial colors, or synthetic fragrances. Gluten and soy free. Vegan.


No Animal Testing.

iHerb Customer Reviews

Ok, But Not The Best

Posted by 5325390621192178196 on Dec 06, 2016

I have 2c wavy, mid-density, very porous, hair that gets dry very fast, so I have to moisturize a lot. I decided to start the curly girl method three months ago, and this is my second no-sulphates shampoo. The texture is very runny, so I use about 1 1/2 tbs each time I wash it (my hair is cut to collarbone length). I like the smell, it's like coconut milk, very faint. After I use it, my waves are nicely defined if I use curl-defining conditioner and products, and my hair looks clean & shiny for about 2 days after washing it. The only problem I find with this it's that it doesn't add any moisture to my hair: if I use it with just my conditioner (not the matching one of the same brand, but still a curly-specific one), I get a lot of flyaways and frizz. Also, if I do an oil-based treatment before I wash my hair (like coconut or argan oil), it leaves some residue after washing it, so my hair looks dull. It was ok, but I won't buy again.

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Posted by 4658182571722630819 on Nov 11, 2016

I have not receive the good product/packaging 😠 contains a lot of sodium chloride : bad for hair

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Not bad but not good either

Posted by Reviewer1998842 on Sep 14, 2016

It cleans the hair. Nothing more, nothing less. It smells nice, nothing too overpowering.

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i don't like it

Posted by 4723589590709497168 on Aug 01, 2016

it is not my favourite shampo

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Posted by 4698143104975907372 on Jul 14, 2016

I am happy with the ingredients of this shampoo, and it smells nice. However, in my experience it doesn't lather much, and seems to cause my long hair to get more tangled than when I use other shampoos. Will probably not purchase again.

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