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Now Foods, Tru-Food Vegan, Natural Berry Flavor, 2.2 lbs (1 kg)
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Now Foods, Tru-Food Vegan, Natural Berry Flavor, 2.2 lbs (1 kg)
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Now Foods, Tru-Food Vegan, Natural Berry Flavor, 2.2 lbs (1 kg)

By Now Foods

23 Reviews
Out of Stock
  • Product Code: NOW-02725
  • UPC Code: 733739027252
  • Package Quantity: 2.2 lbs (1 kg)
  • Dimensions: 5.5 x 5.5 x 9.5 in, 2.6 lbs (1.18 kg)

Product Overview

  • Whole Food Meal Supplement
  • Plus Multi Vitamin & Mineral Blend
  • Rich in Protein & Fiber
  • Naturally Occurring EFAs
  • GMP Quality Assured
  • A Dietary Supplement
  • Vegetarian/Vegan

Compare the nutritional content of 2 scoops of NOW Tru-Food Vegan to 2 scoops of leading competitor products.

Eating balanced, nutritious meals throughout the day, every day, can be challenging even for the healthiest individuals. Factor in a busy schedule or vegetarian lifestyle, and the food options become even more limited. Tru-Food Vegan is a plant-based, whole food meal supplement that makes it easy to stay fully nourished, even when it's not convenient. Each serving contains the nutritionist recommended ratio of protein-to-carbohydrates, with only 3 grams of fat. Tru-Food Vegan is alkaline-forming, and is free of most common allergens (such as milk, wheat, soy protein). It provides complete protein and is an excellent source of dietary fiber. It also has naturally occurring Omega-3 fatty acids, probiotics and digestive enzymes.

Suggested Use

As a whole food supplement, mix 1 level scoops daily into 8 oz. of water or your favorite beverage, and blend. Due to fiber content, make sure to drink plenty of additional fluids throughout the day.

Other Ingredients

Natural berry and other natural flavors, xanthan gum.

Vitamin E from soy (oil).

Not manufactured with wheat, gluten, soy protein, milk, egg, fish, shellfish or tree nut ingredients.

Produced in a GMP facility that processes other ingredients containing these allergens.


Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.

This product is sold by weight not volume.

Store in a cool, dry place after opening. Please recycle.

Visit Manufacturer's Website
Supplement Facts
Serving Size: 1 Scoop (36 g)
Servings per Container: about 28
  Amount Per Serving % Daily Value
Calories 115  
Calories from Fat 25  
Total Fat 3 g 5%*
Saturated Fat 0.5 g 3%*
Trans Fat 0 g
Polyunsaturated Fat 1.5 g
Monounsaturated Fat 1 g
Cholesterol 0 mg 0%
Total Carbohydrate 13 g 4%*
Dietary Fiber 9 g 36%*
Sugars 3 g
Protein 13 g 26%*
Vitamin A (80% as Beta-Carotene and 20% from Retinyl Palmitate) 2,500 IU 50%
Vitamin C (from Organic Amla Extract) 30 mg 50%
Vitamin D-2 (as Ergocalciferol) 200 IU 50%
Vitamin E (from d-alpha Tocopheryl Acetate) 15 IU 50%
Vitamin K-2 (as Menaquinone) 40 mcg 50%
Thiamin (Vitamin B-1) (from Thiamin HCl) 0.75 mg 50%
Riboflavin (Vitamin B-2) 0.85 mg 50%
Niacin (Vitamin B-3) (as Niacinamide) 11.5 mg 58%
Vitamin B-6 (from Pyridoxine HCl) 1 mg 50%
Folate (as Folic Acid) 200 mcg 50%
Vitamin B-12 (as Methylcobalamin) 50 mcg 833%
Biotin 150 mcg 50%
Pantothenic Acid (from Calcium Pantothenate) 5 mg 50%
Calcium (from Calcium Citrate) 550 mg 55%
Iron (from whole foods) 5 mg 28%
Iodine (from Potassium Iodide) 80 mcg 53%
Magnesium (from Magnesium Citrate) 200 mg 50%
Zinc (from Zinc Picolinate) 7.5 mg 50%
Selenium (from L-Selenomethionine) 35 mcg 50%
Copper (from Copper Glycinate Chelate) 1 mg 50%
Manganese (from Manganese Glycinate Chelate) 1 mg 50%
Chromium (from Chromium Polynicotinate) (ChromeMate) 60 mcg 50%
Molybdenum (from Molybdenum Glycinate Chelate) 37.5 mcg 50%
Sodium (from whole foods) 125 mg 5%
Potassium (from whole foods) 145 mg 4%
Plant Sourced Protein Blend of:
Yellow Pea Protein, Organic Hemp Protein, Organic Golden Flax Seed Meal (cold-milled)
24 g (24,000 mg)
Organic Inulin FOS 2 g (2,000 mg)
Organic Gum Acacia 1 g (1,000 mg)
Organic Raw Maca Root (Low Starch 6:1 Concentrate) 950 mg
Organic Spirulina 250 mg
Organic Chlorella (Broken Cell Wall) 250 mg
Organic Stevia Extract (Leaf) (Stevia rebaudiana) 200 mg
Plant Multi-Enzyme Blend (Protease, Acid-Stable Protease, Amylase, Lipase, Cellulase, Lactase, Papain, Bromelain) 150 mg
High ORAC Berry Blend of:
Blueberry (Vaccinium cyanococcus), Apple (Malus domestica), Strawberry (Fragaria ananassa), Blackberry (Rubus fruticosus), Cherry (Prunus rosaceae), Raspberry (Rubus strigosus), Cranberry (Vaccinium macrocarpon) and Elderberry (Sambucus nigra)
100 mg
Blend of 2 Probiotic Strains (Freeze-Dried) (Dairy-Free) 10 mg
Lactobacillus acidophilus 500 Million** **
Bifidobacterium bifidum 500 Million** **
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
** At the time of manufacture.

iHerb Customer Reviews

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars
The best protein I have ever tried for my weight loss goals
I have tried lots of animal-origin and vegan protein powders so I have experience with this. It is the best protein for my weight loss goals. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- It has a good berry taste. It's not the best protein I ever tasted (that would be the BSN Syntha-6) but it's an absolutely decent and palatable taste. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- It fills me up and keeps me feeling full for a very long time. The 2 powders that helped me control my appetite are this one (NOW Tru-Food Vegan) and Ortho Molecular Products Glycemic Foundation, which is very good but also very expensive. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- After trying many different diets my nutritionist recommended me to keep a 1:1 ratio between protein and carbohydrates. This is the diet I feel best on and I have lost over 50 pounds with it. The NOW Tru-Food Vegan is the best meal replacement for me because it contains that 1:1 ratio. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- It also contains low-dose (50% RDA) vitamins - which are perfect to take when losing weight. Since high doses of B1 (Thiamine) or B12 (Cobalamine) can trigger a horrible hunger and carb craving, it is best to take low doses of vitamins while dieting. So, because this protein already contains a multivitamin, I have stopped buying my multivitamin (AOR Ortho-Core is the best multivitamin and it's the one I use). Every few days I still take 1-2 AOR Ortho-Core pills for safety (the standard dose of Ortho-Core is 6 pills per day). -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- To make the perfect 350 calorie meal replacement, I mix this powder with: NOW Fruit & Greens PhytoFoods (green drink), Generation UCan SuperStarch (very slow absorbing carbs), ImmunoPro non-denaturated whey (which can boost immunity), MHP Glutamine-SR (helps keep my brain active when in energy deficit), Ribose (which boosts energy and aleviates fatigue) and a bit of Twin Labs MCT Fuel (careful with this one.. it has a lot of calories). Of course, I have to take care how much powder I use to make my drink. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- If I had to choose only one powder to take (without combining with other powders), this would be it.
Jan 27, 2014
Great cheap alternative
Great for people who can't afford Vega, the taste is ok, a bit fake-berry-ish, but nothing unexpected. Grittier than Vega as well, but not unexpected again! I like that it has methyl B12 (Vega has cyano B12). I found myself getting a bit tired of the "berry" taste towards the end. I didn't get as much of a boost from this product, it didn't improve my digestion in the same way as Vega, but if you don't have problems in that area from IBD or antibiotic use or gluten intolerance etc, then this is probably ok to offset some lifestyle stress, but it's no substitute for an improved diet. I also found I could use less Vega, so it ended up going further than this, so the price difference is smaller than it appears.
Mar 05, 2014

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