Now Foods, Tru-Food Vegan, Natural Berry Flavor, 2.2 lbs (1 kg)
By Now Foods23 Reviews
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Perishable items (such as flax oils or certain probiotics) generally have shorter expiration dates. Although our warehouse is fully air-conditioned, these more fragile items are put in cold storage (freezer or refrigeration unit) for maximum freshness.
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3.07 lbs (1.39 kg)
- Product Code: NOW-02725
- UPC Code: 733739027252
- Package Quantity: 2.2 lbs (1 kg)
- Dimensions: 5.5 x 5.5 x 9.5 in, 2.6 lbs (1.18 kg)
- Volume Discount
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Combo Discount: -$1.96
- Whole Food Meal Supplement
- Plus Multi Vitamin & Mineral Blend
- Rich in Protein & Fiber
- Naturally Occurring EFAs
- GMP Quality Assured
- A Dietary Supplement
Compare the nutritional content of 2 scoops of NOW Tru-Food Vegan to 2 scoops of leading competitor products.
Eating balanced, nutritious meals throughout the day, every day, can be challenging even for the healthiest individuals. Factor in a busy schedule or vegetarian lifestyle, and the food options become even more limited. Tru-Food Vegan is a plant-based, whole food meal supplement that makes it easy to stay fully nourished, even when it's not convenient. Each serving contains the nutritionist recommended ratio of protein-to-carbohydrates, with only 3 grams of fat. Tru-Food Vegan is alkaline-forming, and is free of most common allergens (such as milk, wheat, soy protein). It provides complete protein and is an excellent source of dietary fiber. It also has naturally occurring Omega-3 fatty acids, probiotics and digestive enzymes.
As a whole food supplement, mix 1 level scoops daily into 8 oz. of water or your favorite beverage, and blend. Due to fiber content, make sure to drink plenty of additional fluids throughout the day.
Natural berry and other natural flavors, xanthan gum.
Vitamin E from soy (oil).
Not manufactured with wheat, gluten, soy protein, milk, egg, fish, shellfish or tree nut ingredients.
Produced in a GMP facility that processes other ingredients containing these allergens.
Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.
This product is sold by weight not volume.
Store in a cool, dry place after opening. Please recycle.
|Serving Size: 1 Scoop (36 g)|
|Servings per Container: about 28|
|Amount Per Serving||% Daily Value|
|Calories from Fat||25|
|Total Fat||3 g||5%*|
|Saturated Fat||0.5 g||3%*|
|Trans Fat||0 g||†|
|Polyunsaturated Fat||1.5 g||†|
|Monounsaturated Fat||1 g||†|
|Total Carbohydrate||13 g||4%*|
|Dietary Fiber||9 g||36%*|
|Vitamin A (80% as Beta-Carotene and 20% from Retinyl Palmitate)||2,500 IU||50%|
|Vitamin C (from Organic Amla Extract)||30 mg||50%|
|Vitamin D-2 (as Ergocalciferol)||200 IU||50%|
|Vitamin E (from d-alpha Tocopheryl Acetate)||15 IU||50%|
|Vitamin K-2 (as Menaquinone)||40 mcg||50%|
|Thiamin (Vitamin B-1) (from Thiamin HCl)||0.75 mg||50%|
|Riboflavin (Vitamin B-2)||0.85 mg||50%|
|Niacin (Vitamin B-3) (as Niacinamide)||11.5 mg||58%|
|Vitamin B-6 (from Pyridoxine HCl)||1 mg||50%|
|Folate (as Folic Acid)||200 mcg||50%|
|Vitamin B-12 (as Methylcobalamin)||50 mcg||833%|
|Pantothenic Acid (from Calcium Pantothenate)||5 mg||50%|
|Calcium (from Calcium Citrate)||550 mg||55%|
|Iron (from whole foods)||5 mg||28%|
|Iodine (from Potassium Iodide)||80 mcg||53%|
|Magnesium (from Magnesium Citrate)||200 mg||50%|
|Zinc (from Zinc Picolinate)||7.5 mg||50%|
|Selenium (from L-Selenomethionine)||35 mcg||50%|
|Copper (from Copper Glycinate Chelate)||1 mg||50%|
|Manganese (from Manganese Glycinate Chelate)||1 mg||50%|
|Chromium (from Chromium Polynicotinate) (ChromeMate)||60 mcg||50%|
|Molybdenum (from Molybdenum Glycinate Chelate)||37.5 mcg||50%|
|Sodium (from whole foods)||125 mg||5%|
|Potassium (from whole foods)||145 mg||4%|
|Plant Sourced Protein Blend of:
Yellow Pea Protein, Organic Hemp Protein, Organic Golden Flax Seed Meal (cold-milled)
|24 g (24,000 mg)||†|
|Organic Inulin FOS||2 g (2,000 mg)||†|
|Organic Gum Acacia||1 g (1,000 mg)||†|
|Organic Raw Maca Root (Low Starch 6:1 Concentrate)||950 mg||†|
|Organic Spirulina||250 mg||†|
|Organic Chlorella (Broken Cell Wall)||250 mg||†|
|Organic Stevia Extract (Leaf) (Stevia rebaudiana)||200 mg||†|
|Plant Multi-Enzyme Blend (Protease, Acid-Stable Protease, Amylase, Lipase, Cellulase, Lactase, Papain, Bromelain)||150 mg||†|
|High ORAC Berry Blend of:
Blueberry (Vaccinium cyanococcus), Apple (Malus domestica), Strawberry (Fragaria ananassa), Blackberry (Rubus fruticosus), Cherry (Prunus rosaceae), Raspberry (Rubus strigosus), Cranberry (Vaccinium macrocarpon) and Elderberry (Sambucus nigra)
|Blend of 2 Probiotic Strains (Freeze-Dried) (Dairy-Free)||10 mg||†|
|Lactobacillus acidophilus||500 Million**||**|
|Bifidobacterium bifidum||500 Million**||**|
|* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
** At the time of manufacture.
iHerb Customer Reviews
Great for people who can't afford Vega, the taste is ok, a bit fake-berry-ish, but nothing unexpected. Grittier than Vega as well, but not unexpected again! I like that it has methyl B12 (Vega has cyano B12). I found myself getting a bit tired of the "berry" taste towards the end. I didn't get as much of a boost from this product, it didn't improve my digestion in the same way as Vega, but if you don't have problems in that area from IBD or antibiotic use or gluten intolerance etc, then this is probably ok to offset some lifestyle stress, but it's no substitute for an improved diet. I also found I could use less Vega, so it ended up going further than this, so the price difference is smaller than it appears.
UPDATE: 6/20/2011 I've used this for a few weeks now and am an fan. My digestion tends to be a bit slow and not very strong (don't completely digest food, bloating, nausia, heartburn, etc.). The Tru Vegan sits well on my stomach, I don't feel bloated after eating it, and it keeps me feeling more full than an bowl of cereal & a veggie sausage patty, or a whey protein shake. I bought more and will keep using it. _________________________________________________ I've only started using it but it tastes pretty good, is easy enough to mix, and makes a nice breakfast. I mix one scoop w/ 8oz of almond or rice milk & some water to make it thinner. The shake keeps me pretty full for several hours. I like that its light berry flavor covers the flavor of maca powder I add to my shake. I'll update my review after I've been using it for a few weeks with information about how it's working.