Your Cart is Empty
But it doesn't have to be.
Continue Shopping.
Added to Cart
Cart Total:
Customers Also Bought:

Now Foods, Vitamin A, 10,000 IU, 100 Softgels

Our Price:
You Save:
$2.63 (44)
Earn 5% Loyalty Credit ?

Sorry, this product is no longer in stock.

This product is already in your Wish List.

View Wish List

This product is now in your Wish List.

View Wish List
In Stock
  • Expiration Date: Jan 2019
  • Shipping Weight: 0.12 lbs (0.05 kg)
  • Product Code: NOW-00330
  • UPC Code: 733739003300
  • Package Quantity: 100 Softgels
  • Dimensions: 3.5 x 1.9 x 1.9 in, 0.1 lbs (0.05 kg)
Bundle Offer
Save $3.17 when you purchase these items today for only $6.18
Total: $9.35
Combo Discount: - $3.17
Together: $6.18

Sorry, this product is no longer in stock.

Product Overview


  • Essential Nutrition
  • 10,000 IU from Fish Liver Oil
  • Necessary for Maintenance of Eye Health
  • Supports Healthy Immune Function
  • GMP Quality Assured
  • A Dietary Supplement

Vitamin A is essential for the maintenance of healthy epithelial tissue, which is found in the eyes, skin, respiratory system, GI and urinary tracts.

Suggested Use

As a dietary supplement, take 1 softgel daily with a meal, or as directed by your healthcare practitioner. Consider taking these other NOW products: Vitamin D and Lutein.

Other Ingredients

Softgel capsule (gelatin, glycerin, water) and soybean oil.

Contains fish (cod, saithe, haddock, pollock) and soy.


Caution: For adults only. Do not exceed the recommended dose. Do not use if you are pregnant, may become pregnant, or are breastfeeding. Consult with your physician. Also consult physician if taking medication or have a medical condition. Keep out of reach of children.

California Proposition 65 Warning: This product contains a chemical known to the State of California to cause birth defects or other reproductive harm.

Store in a cool, dry place after opening.

Supplement Facts
Serving Size: 1 Softgel
  Amount Per Serving % Daily Value
Vitamin A (from Fish Liver Oil) 10,000 IU 200%
iHerb Customer Reviews
Avoid cod liver oil & check your multivitamins
Vitamin D & Vit A as Retinol: More recent research has discovered that the ratios of these two vitamins may be of paramount importance in order to extract optimal health benefits, and unfortunately, modern cod liver oil does not supply these vitamins in healthy ratios to each other. People who took vitamin A supplements in cod liver oil, or in supplements, had an 18 percent increase in death rates. Cod liver oil that is clearly excessive in vitamin A as it only has 3 to 60 units of vitamin D per tablespoon but between 150 and 12,000 times as much vitamin A. Both vitamins are essential to obtain optimal health benefits, however, the ratios can become dangerously unbalanced -- much like the omega-3/omega-6 balance, which has become inversed in our modern diet. Cod liver oil is a highly processed food that was never consumed by humans prior to recent times. Dr. John Cannell, of the Vitamin D Council, recommends not taking vitamin A as retinol, (as in cod liver oil), because the vitamin A blocks the positive actions of vitamin D. Dr. Cannell raised questions about the efficacy of cod liver oil due to its highly variable and frequently excessive amount of vitamin A. Typically modern cod liver oil contains far less vitamin D than it used to, due to the deodorization process used today which removes much of this essential nutrient. Dr. Cannell and other prominent researchers believe the vitamin A contained in most cod liver oil is excessive, and can reduce the effectiveness of vitamin D by inhibiting the binding of its active form to your DNA, effectively preventing its ability to regulate the expression of your vitamin D-responsive genes.
Sep 11, 2014

great product & price !

Posted by 5612114416975523497 on Dec 15, 2016

easy to on the use. No after taste..... no burps

Verified Purchase

Was this review helpful to you?

Natural vitamin A

Posted by Reviewer1018206 on Dec 13, 2016

It's nice that the vitamins in this products aren't synthetic. Furthermore it's nice that it does not come from shark livers (sharks are rapidly becoming an wiped put species, with an ecological disaster in the oceans to follow). Could have done without the soybean oil though, but all in all, a very good product.

Verified Purchase

Was this review helpful to you?


Posted by 4697977021129818967 on Dec 06, 2016

Easy to swallow and pretty small. Tasteless. My skin looks brighter and smoother

Verified Purchase

Was this review helpful to you?


Posted by 4806401687251525397 on Nov 29, 2016

nice vitamin i like this

Verified Purchase

Was this review helpful to you?

Seems effective

Posted by 5296091141180502951 on Oct 02, 2016

I use it against dandruff. Although not a final solution, I believe this retinol has helped me reduce the amount of dead skin flakes coming down my head. Also, please note that pregnant or lactating women MUST avoid long-term retinol use due to increased cell differentiation leading to malformations.

Verified Purchase

Was this review helpful to you?