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Pure & Basic, Natural Clarifying Shampoo, Citrus, 12 fl oz (350 ml)

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In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 1.06 lbs (0.48 kg)
  • Product Code: PUB-01101
  • UPC Code: 074092011015
  • Package Quantity: 12 fl oz (350 ml)
  • Dimensions: 1.7 x 2.8 x 7.9 in, 0.9 lbs (0.41 kg)
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Product Overview


  • Safe for Color Treated & Permed Hair
  • Paraben - Sulfate - Glycol Free
  • Shine Maximizer, Oil Free, Citrus Extracts
  • Cruelty free

A unique botanical blend that rids hair of excess oil, impurities and product build-up without stripping away natural, essential oils. Fresh Citrus Extract cleanses hair and scalp while achieving maximum shine, leaving you with glossy, radiant hair.

Suggested Use

Apply to wet hair, gently massage into hair and scalp. Rinse thoroughly. For best results follow with Pure & Basic Reconstructing Coconut Conditioner.

Other Ingredients

Water, sodium cocoamphoacetate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, sodium lauryl sarcosinate, sea salt*, polysorbate 20, PEG-150 distearate, citric acid, vinegar, sodium polystyrene sulfonate, ethylhexylglycerin, sodium chloride, botanical fragrance, phenoxyethanol.

*Certified Organic Ingredients

iHerb Customer Reviews

My favorite shampoo

Posted by Reviewer1901699 on Aug 07, 2016

I LOVE this shampoo so much and hope Iherb will always stock it. It cleans well and is light; doesn't leave anything on your hair. My hair is thin and can't handle any moisturizing or heavy products on it. I started buying it when I stopped using commercial products with SLS, paraben, waxes. Has no SLS or other junk in it and smells great. I am buying it 2 bottles at a time now. I use it for my main shampoo and switch off to another one occasionally for variety.

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Great shampoo

Posted by funkydharma on Jun 24, 2016

My daughter and I use this for our greasy hair and it works a treat. It took me many months of trying 'clarifying shampoos' from i-herb, many of which didn't clean my hair or set off my exzema. My only small complaint would be the smell. It's ok and not overpowering but could be improved.

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not what I expected from "pure & basic" product

Posted by 5715138712945341047 on Mar 30, 2016

I have tried other "pure & basic" products (anti dandruff shampoo, body lotion), and they have been very good and high quality products. This shampoo is a bit disappointing, and I won't buy it again. its smell is good, but I don't like the hair after washing with this shampoo and don't like the way it is foaming. It doesn't leave the hair smooth and bright.

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Helps with Oily Hair

Posted by Turboshopper on Sep 26, 2015

Oily hair runs in my family, and this is the only shampoo that has ever helped to cut the grease. I have tried countless other shampoos, some expensive and others moderately priced, and this shampoo has them all beat. I use this daily, and it is a Godsend. I find that it works best when I apply, rinse, and repeat. I cannot find this shampoo locally, so I am grateful that iHerb carries it. The pleasant citrus scent is a an added bonus.

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Very nice

Posted by 5736209140221598864 on Mar 17, 2015

I bought this because I'm still attempting to find a substitute for the long-ago discontinued Aussie Citrifier shampoo, and picked this because it contains some similar ingredients. It smells lovely, very light and summery with definite citrus tones, and my hair seems to like it. My hair is very fine, so it tends toward flat at the top and flyaway at the ends, and I would swear this makes my hair feel fuller, and I can even go a day without washing and it still feels clean. I used it without conditioner, just to see, and my hair was still shiny and tangle free. Pretty happy with this, if you need a chelating shampoo, (I swim a lot) then it's a fine choice. Oh, and it only takes a pea-sized amount to do the job, so it should last a long while. FYI, my hair is pretty healthy, not colored or permed, and I don't generally heat-style it, just wash and wear, so, YMMV.

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