Your Cart is Empty
But it doesn't have to be.
Continue Shopping.
Added to Cart
Combo Discount:
View/Edit Cart Checkout
Cart Total:
Customers Also Bought:

Pure & Basic, Natural Clarifying Shampoo, Citrus, 12 fl oz (350 ml)

By Pure & Basic

Our Price:
You Save:
$1.84 (23)
  • Volume Discount
  • Buy 4+
    Save 5%
Earn 10% Loyalty Credit ?

This product is already in your Wish List.

View Wish List

This product is now in your Wish List.

In Stock
  • Product Code: PUB-01101
  • UPC Code: 074092011015
  • Package Quantity: 12 fl oz (350 ml)
  • Dimensions: 1.7 x 2.8 x 7.9 in, 0.9 lbs (0.41 kg)

Product Overview

  • Safe for Color Treated & Permed Hair
  • Paraben - Sulfate - Glycol Free
  • Shine Maximizer, Oil Free, Citrus Extracts
  • Cruelty free

A unique botanical blend that rids hair of excess oil, impurities and product build-up without stripping away natural, essential oils. Fresh Citrus Extract cleanses hair and scalp while achieving maximum shine, leaving you with glossy, radiant hair.

Suggested Use

Apply to wet hair, gently massage into hair and scalp. Rinse thoroughly. For best results follow with Pure & Basic Reconstructing Coconut Conditioner.

Other Ingredients

Water, sodium cocoamphoacetate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, sodium lauryl sarcosinate, sea salt*, polysorbate 20, PEG-150 distearate, citric acid, vinegar, sodium polystyrene sulfonate, ethylhexylglycerin, sodium chloride, botanical fragrance, phenoxyethanol.

*Certified Organic Ingredients

Visit Manufacturer's Website

iHerb Customer Reviews

5 Stars
4 Stars
3 Stars
2 Stars
1 Stars

👍🏼 رائع

Posted by 5465814679391308178 on May 22, 2016

جميييله ريحته و لا ينشف الشعر و بستمر عليه

Was this review helpful to you?

not what I expected from "pure & basic" product

Posted by 5715138712945341047 on Mar 30, 2016

I have tried other "pure & basic" products (anti dandruff shampoo, body lotion), and they have been very good and high quality products. This shampoo is a bit disappointing, and I won't buy it again. its smell is good, but I don't like the hair after washing with this shampoo and don't like the way it is foaming. It doesn't leave the hair smooth and bright.

Was this review helpful to you?

Helps with Oily Hair

Posted by Reviewer1511243 on Sep 26, 2015

Oily hair runs in my family, and this is the only shampoo that has ever helped to cut the grease. I have tried countless other shampoos, some expensive and others moderately priced, and this shampoo has them all beat. I use this daily, and it is a Godsend. I find that it works best when I apply, rinse, and repeat. I cannot find this shampoo locally, so I am grateful that iHerb carries it. The pleasant citrus scent is a an added bonus.

Was this review helpful to you?

Very nice

Posted by 5736209140221598864 on Mar 17, 2015

I bought this because I'm still attempting to find a substitute for the long-ago discontinued Aussie Citrifier shampoo, and picked this because it contains some similar ingredients. It smells lovely, very light and summery with definite citrus tones, and my hair seems to like it. My hair is very fine, so it tends toward flat at the top and flyaway at the ends, and I would swear this makes my hair feel fuller, and I can even go a day without washing and it still feels clean. I used it without conditioner, just to see, and my hair was still shiny and tangle free. Pretty happy with this, if you need a chelating shampoo, (I swim a lot) then it's a fine choice. Oh, and it only takes a pea-sized amount to do the job, so it should last a long while. FYI, my hair is pretty healthy, not colored or permed, and I don't generally heat-style it, just wash and wear, so, YMMV.

Was this review helpful to you?


Posted by Luxury0 on Feb 07, 2015

cleans very will, as It's clarifying shampoo I must use It once per two weeks, because my hair is bleached and this shampoo cleans the hair from excess,when used It twice within 10 days my hair was very dry, I couldn't enter my fingers between my hair. So It must be used twice or three times per month. This may Differs from hair type to another.

Was this review helpful to you?

See All Reviews