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Pure & Basic, Natural Moisturizing Shampoo, Cherry Almond, 12 fl oz (350 ml)

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In Stock
  • Expiration Date: Jan 2021
  • Shipping Weight: 1.06 lbs (0.48 kg)
  • Product Code: PUB-03103
  • UPC Code: 074092031037
  • Package Quantity: 12 fl oz (350 ml)
  • Dimensions: 1.8 x 2.7 x 7.8 in, 0.9 lbs (0.41 kg)
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Product Overview

Description

  • Safe for Color Treated & Permed Hair
  • Paraben, Sulfate, Glycol Free
  • Cranberry, Jojoba Oil & Aloe Vera Extract
  • Cruelty Free

A unique botanical blend of Cranberry Extract, Jojoba Oil and Aloe Vera infused with Green Tea and Vitamin B3 to moisturize and nurture over-stressed hair. Improves the appearance of dry, damaged hair leaving it softer, healthier-looking, and free of frizz and fly-aways.

Suggested Use

Apply to wet hair, gently massage into hair and scalp. Rinse thoroughly. For best results follow with Pure & Basic Moisturizing Cherry Almond Conditioner.

Other Ingredients

Water, sodium C14-16 olefin sulfonate, sodium cocoamphoacetate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, acrylates copolymer, sodium lauroyl sarcosinate, guar hydroxypropyltrimonium chloride, citric acid, ethylhexylglycerin, panthenol (vitamin B3), hydrolyzed vegetable protein PG-propyl silanetriol, simmondsia chinensis (jojoba) seed oil, aloe barbadensis (aloe vera) leaf extract*, vaccinium macrocarpon (cranberry ) fruit extract*, rosmarinus officinalis (rosemary) leaf extract, camellia sinensis (green tea) leaf extract*, sodium chloride, glycerin, brassica oleracea capitata (cabbage) leaf extract*, botanical fragrance, phenoxyethanol.

* Certified Organic Ingredients

iHerb Customer Reviews
 

GREAT SHAMPOO

Posted by 4861717206909065555 on Sep 19, 2016

MY HAIR IS SOOOOO SOFT

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I LOVE THE FORMULA AND EVERYTHING BUT

Posted by satokovann on Sep 03, 2016

SOMEHOW IT LEAVE KINDA STICKY COATED FEEL ON MY SKIN.

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Good shampoo but not as good as others - gave it away

Posted by newday on Jul 25, 2016

I usually use Schwarzkopf shampoo but wanted to try something different. You can tell this isn't of the quality I'm used to but it does make my hair very soft.The fragrance is like Maraschino cherries. I do use it on my face and it is less drying then the other product I have been using.

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Very moisturising for dry hair; will only reduce frizz slightly

Posted by 5592741905634868274 on Jul 24, 2016

Before I begin my review, I am South-east Asian with very thick and wavy (NOT curly) hair. The outer layer of my hair is the most damaged and the frizziest; you can separate the frizzy layer from the non/less-frizzy layer and you can see the obvious difference. The non/less-frizzy layer is very healthy and smooth. I have only dyed my hair twice in my life, and have never permed or rebonded it. I have also spent a lot of money on hair products that promise to help with my frizz, but thus far, nothing has really helped. I will write this review as objectively as possible, and hope that my review will help people to spend only where necessary. This review is for both the Natural Moisturising Shampoo and the Natural Moisturising Conditioner, both of which I have used twice. The shampoo is very thick and soapy despite being sulphate-free. My hair became tangled both times while washing and I had to slowly untangle it with my fingers. After washing the shampoo off, my hair was not "squeaky" clean, a very good sign, because from experience, "squeaky" clean hair means that the shampoo has stripped my hair of all moisture. At this point, when I ran my fingers through my hair, it felt really smooth and silky. The conditioner is also very thick and seems to "stick" to my hair pretty well (i.e. it's not runny). I let it stay for a couple of minutes and when I washed it off, my hair was even smoother and silkier and I absolutely loved touching it. When I let my hair dry, I only gently squeeze water out of my hair with a towel. I also only use an ionic hair dryer at zero heat (i.e. cold hair). Both times, my damaged outer layer of my hair remained pretty frizzy albeit less frizzy than usual. When it has dried, I applied my usual hair gel and for the rest of both days, my hair was super smooth and controlled. The damaged layer was visibly less frizzy as well. Please note that I use this hair gel very regularly and it has never worked this well with other shampoos and conditioners I have used. With other shampoos and conditioners, the hair gel will only reduce the frizz for a few hours before the humidity causes my hair to become a frizzy and poofy mess. With Pure & Basic's shampoo and conditioner, the hair gel was really a lot more effective at shielding my hair from humidity. I live in a South-east Asian country where the humidity is CRAZY. As for the smell, I read several reviews talking about how the smell was the best thing on earth. I'm not a huge fan of it, but I like it enough to have it on my hair. For those who need a better idea, it smells a lot like almond jelly and can be quite sickeningly sweet. TL;DR: My verdict? Get the shampoo AND conditioner if you want to moisturise your dry hair. However, if you want to reduce frizz completely or at the very least, extensively, you need to continue looking elsewhere, or use an additional hair product to control the frizz.

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Exquisito aroma

Posted by 5306993213180766318 on Jun 26, 2016

Su aroma es exquisito y revitalizante, el cabello queda lindo y suave, mi único pero es que no aporta mucho brillo, pero trata muy bien a mi cabello.

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