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- Tough on Dirt & Stains
- 99 Loads
- h·e - For Standard and HE Machines
We Disclose All Ingredients
You have the right to know what makes our cleaning products safe for people and the environment as well as effective at getting the job done, so we include a full ingredients list on all of our cleaners (just peel back the label). Thank you for purchasing this Seventh Generation product!
—Jeffrey Hollender, President and Chief Inspired Protagonist
|Selective Active Ingredients:||Effective||Safe - People & Environment|
|Plant-Derived Cleaning Agent||Low-foaming, stain removing power for use in HE and standard machines||This product is formulated to be safe for your family and the environment. Our unique ingredient combination is a biodegradable alternative to conventional petroleum-based detergents and is non-toxic, hypoallergenic and non-irritating to skin.|
|Plant-derived Water Softener||Removes water hardness to improve cleaning power|
|Plant-derived Enzyme Soil Removers||Premium-performance protein and starch stain removers (blood, grass, wine)|
Did you know?
If every household in the U.S. replaced just one bottle of 150 oz 2X concentrated petroleum-based laundry detergent with our 150 oz 2X concentrated plant-derived product, we could save 480,000 barrels of oil enough to heat and cool 27,600 U.S. homes for a year!
Seventh Generation Natural 2X Concentrated Laundry Detergent is specially formulated for both standard and high efficiency (HE) washers.
- Place bottle on side with valve down.
- Loosen top for quicker flow.
- Press button to dispense.
Sort - Follow garment care label instructions.
Pretreat - Pour directly on stained fabric, rub gently and soak before washing.
Measure - Standard and HE Machines: For medium loads fill to Line 1 in cap (1.5 oz). For heavily soiled or larger loads fill cap to Line 3 (2.2 oz).
Pour - Begin to fill machine with water. Add detergent, then add clothes.
Contains 99 loads as measured to Line 1 in the cap.
This product is formulated to work well in cold water. Save energy. Wash in cold.
For water temperatures 45ºF-145ºF
Seventh Generation products, although not intended for consumption, aren't poisonous.
Please keep all cleaning products out of the reach of children. If Swallowed: Drink plenty of water and consult a physician. Eye Contact: If this product comes in contact with eyes, flush out with water.
Not tested on animals
No animal ingredients
Aqua (water), sodium lauryl sulfate (plant-derived cleaning agent), laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived water softener), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-derived pH adjuster), boric acid (mineral-derived enzyme stabilizer), protease and amylase (plant-derived enzyme soil removers), glycerin (plant-derived enzyme stabilizer), protease and amylase (plant-derived enzyme soil removers), glycerin (plant-derived enzyme stabilizer), calcium chloride (mineral enzyme stabilizer), sodium chloride (mineral viscosity modifier), citric acid (plant-derived processing aid and pH adjuster), essential oils and botanical extracts* (lavandula hybrid (lavandin), lavandula angustifolia (lavender), eucalyptus dives, pinus sylvestris (pine)), methylisothiazolinone and benzisothiazolinone (synthetic preservatives). Trace minerals are commonly present in cleaning product ingredients.
*Linalool is a component of these essential oils. No phosphates.
The scent in this product is derived from whole essential oils and botanicals extracts.
It really clean. Apply directly on problems soil like grease and oil or even things like blood. Is it amazing what this stuff will get out.
After much deliberation and reading, I found that this is the best environmentally-friendly laundry detergent - let me tell you, all the reviews and bogs I read were correct! This detergent works just as well as as when I used Tide, except that it is good for the environment and my family!