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- 65% More Loads Still 112 oz.
- Super Concentrated
- Now 70! Standard or HE Loads
- Tough on dirt & stains
- Free of synthetic fragrances and optical brighteners
- For Standard and HE Machines
- For Water Temperatures 45°F-145°F
Did you know!
If every household in the U.S. replaced just one box of 112 oz. petroleum-based concentrated laundry detergent with our plant-derived product, we could save, 165,000 barrels of oil, enough to heat and cool 9,500 U.S. homes for a year!
We disclose all ingredients
You have the right to know what makes our cleaning products safe for people and the environment as well as effective at getting the job done, so we include full ingredients list on all of our cleaners. Thank you for purchasing this Seventh Generation product!
-Jeffrey Hollender, President and Chief Inspired Protagonist
|Select active ingredients:||Effective||Safe, people + environment|
|Mineral water softener, alkalinity builder||Removes water hardness for enhanced cleaning performance||This product is formulated to be safe for your family and the environment. Our unique ingredient combination is biodegradable and free of optical brighteners.|
|Plant-based cleaning agent||Stain removing power for use in HE and standard machines|
|Mineral-and oxygen-based stain removal agent||Whitens without chlorine bleach|
|We disclose all ingredients|
"In our every deliberation, we must consider the impact of our decisions on the next seven generations."
-From the Great Law of the Iroquois Confederacy
Sort-Follow garment care instructions
Pretreat-Mix a little water with the powder to form a paste and rub gently into stain before washing
Measure-For both HE and standard machines: For medium loads use a level scoop. For heavily soiled or extra-large loads use an additional level scoop.
Pour-Use dispenser if available, otherwise add to washer as it fills with water, then add laundry.
This product is formulated to work well in cold water. Save energy, wash in cold
Injurious to eyes
Harmful if swallowed
Washes 70 medium loads. This number may vary due to the amount of settling in the box and the method of scooping. This box is filled by weight, not by volume.
Seventh Generation products, although not intended for consumption, aren't poisonous.
Avoid contact with eyes, mucous membranes and prolonged skin contact. In case of eye contact, flush with water for at least 15 minutes and consult a physician. If swallowed drink plenty of water and consult a physician. Keep out of reach of children
Sodium carbonate (mineral water softener and alkalinity builder), laureth-6 (plant-based cleaning agent), sodium aluminosilicate (mineral water softener), sodium citrate (plant-derived water softener), sodium silicate (mineral alkalinity builder), sodium percarbonate (mineral-and oxygen stain removal agent), magnesium sulfate (mineral cleaning enhancer), sodium bicarbonate (mineral pH adjuster), lauryl polyglucose (plant-derived cleaning agent), cocos nucifera oil (anti-foaming agent), sodium carboxymethyl inulin (plant-based water softener and soil dispersant), protease and amylase (plant-derived enzyme oil removers), sodium carboxymethylcellulose (plant-based anti-redeposition agent), essential oils and botanical extracts* (citrus aurantium bergamia (bergamot) fruit oil, citrical (derived from litsea cubeba), citrus grandis (grapefruit) peel oil, lavandula angustifolia (lavender) oil, citrus aurantium dulcis (orange) peel oil). Trace minerals are commonly present in cleaning product ingredients.
*d-Limonene is a component of these essential oils. No phosphates
The scent in this product is derived from whole essential oils & botanical extracts
Not tested on animals
No animal ingredients
This product is chlorine free and contains oxygen-based bleach.