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Seventh Generation, Natural Toilet Bowl Cleaner, Emerald Cypress & Fir, 32 fl oz (946 ml) (Discontinued Item)


Out of Stock - Discontinued
  • Shipping Weight: 2.78 lbs (1.26 kg)
  • Product Code: SEV-22704
  • UPC Code: 732913227044
  • Package Quantity: 32 fl oz (946 ml)
  • Dimensions: 2.4 x 4.6 x 9.4 in, 2.35 lbs (1.07 kg)
Product Overview


  • Tough on Stains
  • No Dyes
  • Biodegradable

"In our every deliberation, we must consider the impact of our decisions on the next seven generations."
From the Great Law of the Iroquois Confederacy

We Disclose All Ingredients — Safe + Effective

You have the right to know what makes our cleaning products safe for people and the environment as well as effective at getting the job done, so we include a full ingredients list on all of our cleansers (just peel back the label). Thank you for purchasing this Seventh Generation product!
—Jeffrey Hollender, President and Chief Inspired Protagonist

Did you know?

Making your toilet bowl shine doesn't have to mean using harsh chemicals like hydrochloric acid which is commonly found in conventional toilet cleaners. Our formula gets the job done with gentler plant-derived ingredients and without dyes or synthetic scents.

Select Active Ingredients: Effective Safe — Family & Environment
Plant-derived Cleaning Agents Effectively remove soils from toilet bowl Formulated to be safe for your family and the environment, this product does not create harsh fumes and is a non-toxic, biodegradable alternative to conventional petroleum-based cleaners.
Plant-derived Demineralizer Eliminates mineral deposits without the use of hydrochloric acid

Suggested Use

Squirt under toilet bowl rim. Brush the bowl and then flush.


Caution: Skin irritant

Safety Information: Avoid contact with skin. In case of contact with skin, flush thoroughly with water and consult a physician. Eye Contact: If this product comes in contact with eyes, flush out with water. If Swallowed: Drink plenty of water and consult a physician. Keep out of reach of children.

Aqua (water), lauryl polyglucose and decyl glucoside (plant-derived cleaning agents), lactic acid (plant-derived demineralizer), xanthan gum (natural thickener), essential oils and botanicals extracts* (citrus aurantifolia (lime), abies balsamea (balsam fir), calilistris columellaris (emerald cypress)). Trace materials are commonly present in cleaning product ingredients.

*d-Limonene is a component of these essential oils. No phosphates.

This product is scented only with 100% whole essential oils & botanical extracts.

Seventh Generation products, although not intended for consumption, aren't poisonous.

Not tested on animals.

No animal testing.

iHerb Customer Reviews

Effective, Safe, Green, Sustainable, Ethical, Vegan, and Cruelty-Free

Posted by rabbit on Aug 16, 2012

Seventh Generation products are based on the following principle from the Great Law of the Iroquois Confederacy: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." This company is a leader in effective, green, sustainable, vegan, and cruelty-free products. The company has taken it upon themselves to spread the message that we have a responsibility to think about the consequences of our actions upon future generations and I respect that. Besides their strong ethical business practices, the product works very well. Toilet bowl stains are removed with ease and the scent is very nice. The container reads that the product is not meant to be consumed, but it is also not poisonous. It's good to have safe products like this if you have pets or children who might accidentally ingest the product.

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Bowl Cleaner

Posted by Reviewer2796193 on Jan 25, 2012

Have used it several times so far but do not see much change in bowl condition. We have hard water from a well that leaves a ring in the bowl and sulfur in the water that leaves a rust look around the bowl, so far I have found nothing that will remove both except scrubbing it with one of the those stone bricks made for this problem which is not only time consuming but takes a lot of hard muscle work. Lots of products say they will remove this type of stain but they do not, this one is no different. I do like the fresh scent of this product.

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works good

Posted by Reviewer1689111 on Apr 03, 2011

does its job

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It could stand to be even more strongly-scented...

Posted by Reviewer1582777 on Feb 17, 2011

...but I like it. A good-sized bottle, well-priced, easy-pour, does the job cleaning the job!

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seventh gen toilet bowl cleaner

Posted by Reviewer2034998 on Nov 16, 2010

ok but still needed elbow grease

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