This is effective, and I like the texture, but this formula has dimethicone and I think the previous formula had parabens. Also just a long ingredient list and not sure all that needs to be in there. I think a lot of the hype about all the "chemicals" is unfounded but personally I still prefer to look for something a little "cleaner".
lives up to "superior taste" claim
I like Carlson brand, took one bottle of this after finishing a much more expensive fermented brand. I did not notice any difference in anything while taking cod liver oil. I am sure it's good for me, but I didn't repurchase. This is easy to take, just tastes like lemony oil (though swallowing a straight spoonful of any oil, no matter how tasty, is a little gag-inducing to me). More economical than buying capsules. I would choose this one over some of the less expensive brands.
does the job
I prefer to make my own lip balms, but picked this for the spf 18 for days at the beach, etc. I think I wanted cherry but it was out of stock. Tastes good, nice texture. Not too waxy and doesn't turn you white like some SPF products. Doesn't seem to break me out, which can be a concern depending on ingredients. I don't use it often.
Not so great as deodorant.
Smells great, but the alcohol is irritating and it isn't a very effective deodorant for me. Also kind of expensive for small amount. Nice as a perfume though. Probably wouldn't buy again.