I read the reviews and was hopeful. I've tried at least six SLS-free toothpastes and either they stop making them or I don't like them. I'm used to the thinness of the paste in your mouth, but it's the taste I just don't seem to like. This one was no different unfortunately. It's sweet enough, but the flavor is much too mild and slightly off-putting - there's some odd flavor in there. My mouth doesn't feel clean and refreshed after brushing. The good news is that I had a leftover tube of another brand that I didn't like (too strong, not sweet at all) and when I mix them together, it's perfect.