I have two kids who are peanut/tree nut allergic and recently my 7 year old son has become fairly annoyed that he can't have alot of the things that his peers are eating...(i.e. PB&J). I was leary about trying this product, but now I can't believe I waited so long! If you like the taste of roasted sunflower seeds, you will like this. Even my older child who is not peanut allergic said that she likes this just as much as PB. Do not hesitate to try. Wish I had tried it sooner.