The protein is good... taste wise. The macros and health benefits are definately there but~ if you're a previous protein powder consumer and haven't been high raw or veg before - meaning used whey powders - this powder is~ slightly more "chalky" or grainy feeling as you consume it. Even when it is mixed into foods like oatmeal it still has a slight cakey feel to it going down. No complaints though :) just takes a little getting used to!