I give it 4*s because it's definitely an organic, healthy, raw, vegan, yummy flavored snack to eat. Better than most "energy/health" food bars out there. However, the only slightly disappointing thing is that you can barely taste any chocolate or coconut flavor at all (which is the main reason I bought this). Had it simply been called a "raw fruit date" bar, there wouldn't have been any disappointment, as it would've tasted as I expected it to (but then I wouldn't have bought it). It was still very good, and we'll eat the entire box, but not something I'd spend $14 on.