Author, nutritionist, and raw foodist, Natalia Rose, put me onto stevia which I am thankful for, but she is either too set in her ways or is making money from recommending the NuNaturals to everyone as well as selling it on her website. It was a good brand, in terms of no nasty aftertaste, but I just never got a great feeling about it and felt to find an organic and more natural version. Thanks to my intuition and iherb's customer feedback, I made the change. This Now Foods one is by far the best and I totally recommend it! I will never return to NuNaturals or feel a need to try any others. This is it! x

This is pretty pure and natural. While I dont think it is raw, which normally I use (got this as a "freebie"), it is still a hell of a lot nicer than most out there and definitely does what it says, "moisturize and repair lips". The flavour is yummy too. I recommend this to anyone who doesnt particularly want a raw lip balm but still wants something of good and natural quality.