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Barbara's Bakery, Morning Oat Crunch Cereal, Cinnamon, 14 oz (397 g)

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In Stock
  • Expiration Date: Sep 2017
  • Shipping Weight:
    1.52 lbs
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  • Product Code: BRB-00605
  • UPC Code: 070617006054
  • Package Quantity: 14 oz (397 g)
  • Dimensions:
    2.1 x 7 x 10.5 in, 1.05 lbs
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Product Overview


  • Warning - You Might Not Be Hungry Until Lunch!
  • Since 1971
  • 6 g Protein | 37 g Whole Grains | 5 g Fiber (Benefits Per Serving)
  • Whole Grain - 37 g or More Per Serving
  • Eat 48 g or More of Whole Grains Daily
  • Non GMO Project Verified

Wake Up Your Morning!

Barbara's Morning Oat Crunch is simply delicious, and each hearty bowl is packed with the whole grains, protein and fiber that your body needs. The wholesome crunch will keep you satisfied, so that you can enjoy the day ahead!

Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber per day from whole grain oat foods, like Morning Oat Crunch cereal, may reduce the risk of heart disease. One serving of Morning Oat Crunch cereal provides 1 gram of soluble fiber from oats.

Our Story

A pioneer in the natural foods movement, Barbara's was founded in 1971 by a 17-year-old girl who was passionate about creating great-tasting food from simple, wholesome ingredients. At Barbara's, we believe that life is delicious - and is worth taking a bite out of every day!

Other Ingredients

Whole oat flour, whole wheat flour, cane sugar, unsulfured molasses, barley malt extract, cinammon, baking soda, sea salt, natural flavor, vitamin C (ascorbic acid), tocopherols (antioxidants to maintain freshness).

Contains wheat. Manufactured in a facility that also processes milk, hazelnuts, almonds and coconut.


This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling.

Supplement Facts
Serving Size: 1 Cup (55 g)
Servings Per Container: About 7
Amount Per Serving Cereal With 1/2 Cup Skim Milk
Calories 200 240
Calories from Fat 15 15
  % Daily Value**
Total Fat 2 g* 3% 3%
Saturated Fat 0 g 0% 0%
Trans Fat 0 g    
Polyunsaturated Fat 0.5 g    
Monounsaturated Fat 0.5 g    
Cholesterol 0 mg 0% 1%
Sodium 190 mg 8% 10%
Potassium 210 mg 6% 12%
Total Carbohydrate 43 g 14% 16%
Dietary Fiber 5 g 20% 20%
Soluble Fiber 2 g    
Insoluble Fiber 3 g    
Sugars 14 g    
Protein 6 g    
Vitamin A   0% 4%
Vitamin C   25% 25%
Calcium   2% 15%
Iron   10% 10%
*Amount in cereal. 1/2 cup Skim Milk contributes an additional 40 Calories, <5 mg Cholesterol, 50 mg Sodium, 210 mg Potassium, 6 g Total Carbohydrate (6 g Sugars), 4 g Protein.
** Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
  Calories: 2,000 2,500
Total Fat Less than 65 g 80 g
Sat Fat Less than 20 g 25 g
Cholesterol Less than 300 mg 300 mg
Sodium Less than 2,400 mg 2,400 mg
Potassium   3,500 mg 3,500 mg
Total Carbohydrate   300 g 375 g
Dietary Fiber   25 g 30 g
iHerb Customer Reviews

Delicious and filling

Posted by 5008005817395567815 on Jan 26, 2017

My kids love this as a breakfast treat.

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Delicious, but quite calorie dense

Posted by Umbridge on Dec 07, 2013

I love these, but I admit that I'm more likely to order the cinnamon puffins again next time because these are very calorie dense, so when you actually weigh out a portion it is very small. These remind me of those Quaker oatmeal squares cereal - very dense, very crunchy, and a nice cinnamon and oat flavour.

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Posted by 5285307750435531678 on Nov 12, 2013


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Tasty, not too sweet & keep their form in milk

Posted by anomisyu on Jun 09, 2012

Also love the great natural ingredients. The only things that would make the product even better are a cheaper price & a bigger package :)

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Posted by Reviewer2958887 on Jul 19, 2011

It's not exactly the shredded wheat I was expecting...the cereal itself is just a hard pillow, not fibrous like shredded wheat, but the flavor, which is a delicious cinnamon-y, vanilla flavor, hit the spot. Great for satisfying sweet cravings in addition to breakfast.

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