iHerb Customer Reviews
Not a bad product, but may contain GMO ingredients and irritate dry and sensitive scalp.
30 people found the following review helpful
Posted by Leione on Jun 07, 2014
Unlike many other shampoos, this one is vegetarian, biodegradable, color-safe, and free of sulfates, parabens, petroleum, phthalates, PEGs, EDTA, silicon, gluten, phenoxyethanol, BPA, diaxane, toxic chemicals, dangerous additives, harsh preservatives or fragrances, never tested on animals, and contains some safe, natural, plant derived, and organic ingredients: non-GMO coconut and beet sugar derived decyl glucoside and sodium lauroyl lactylate are safe surfactants and emulsifying agents gently cleansing the scalp and hair, unclogging hair follicles, drawing out excess dirt, oil and product buildup, removing impurities and dead skin cells without stripping the scalp's protective layer, glyceryl caprylate and glyceryl undecylenate are safe hair conditioning agents, sodium phytate is a harmless chelating agent, organic aloe vera leaf juice soothes, tones and heals the scalp, calms itching, reduces redness and inflammation, organic rice extract, non-GMO sodium cocoyl hydrolyzed soy protein and organic rice extract, as well as non-organic horsetail and coltsfoot leaf extracts (not very likely to be GMO) repair dry and damaged hair, protecting it at the cellular level and restoring its elasticity, strengthen the root bulbs and follicle connection, improve cellular circulation, stimulate cell renewal and regeneration, keratin production, and hair growth, prevent dandruff, flakiness, scalp infections, and hair loss, add volume at the root, provide body and shine, radish root ferment filtrate derived from Leuconostoc kimchii, the bacterium used to make kimchi (a traditional fermented Korean side dish made of vegetables with a variety of seasonings), is a natural preservative and great alternative to phenoxyethanol and paraben preservatives, organic sweet almond and rose seed oils deeply moisturize and nourish the scalp, lock in moisture and prevent dryness and dehydration, xanthan gum is a natural binder, emulsion stabilizer and viscosity controlling agent. This product does, however, contain some non-organic ingredients, such as glycerin as an emollient and hair conditioning agent, and vitamins C and E as preservatives, which are most likely to be synthetically produced and genetically modified (it's not specified that they're non-GMO). Non-organic grepefruit and apple fruit cell culture extracts may be genetically modified, as well. It also contains alcohol denat., which may irritate dry and sensitive scalp and cause allergic reactions. In addition to all this, it doesn't lather and tangles my hair, making it heavy, dull, flat and impossible to comb. Overall, it's not a bad product and safer alternative to mainstream shampoos full of toxic chemicals, allergens, endocrine disruptors, and carcinogens, but it may not be suitable for people with dry and sensitive scalp and could be much better and safer if all its ingredients, especially vitamins C and E, were 100% organic and non-GMO. It may work for some people, but I don't think I would order it again.
Great Shampoo for anyone
4 people found the following review helpful
Posted by Reviewer1730072 on Jun 13, 2014
I have thin hair and most shampoos just damage my hair. I've tried other all natural shampoos and currently have an 82% organic shampoo that are good, but this particular shampoo revitalizes my scalp and hair, it contains some apple stem cells that are meant to stimulate hair follicle activity and growth! I'm happy so far, very happy!
4 people found the following review helpful
Posted by alvinlky on Aug 04, 2014
The shampoo fragrances smell nice and it does the job to clean my hair well.
Be Aware! You'll Love Your Hair!!
3 people found the following review helpful
Posted by 5199874891283070651 on Jul 08, 2014
I was unfamiliar with Aubrey Organics, so I ordered this as a trial, and could not be more pleased! I've been color treating my hair for years, and always encountered a problem with dry, brittle, breaking hair. Needless to say, over the years I've spent a small fortune on hair products. The first time I used this, I was hooked. My hair is soft, manageable, and most of all...no breakage! I also noticed that it takes less time to dry and style my hair, and I was able to go longer without touchups as well. I would recommend that you pair the shampoo and conditioner for the best results. I highly recommend this product.
It dries out my hair
2 people found the following review helpful
Posted by Reviewer1007082 on Jun 30, 2014
And the smell is overwhelming. No way it is natural.