Customer Reviews

I wanted to switch to a fluoride free, natural toothpaste and after much research and ingredient researching settled on this one. Whilst the non-minty taste compared to regular toothpaste took a few times to get used to, the consistency is great and my teeth feel clean and my mouth feels fresh after using it. I would also add my mouth feels less dry than with commercial toothpaste. Best of all though is after my hubby calling me a hippy for switching I now know he's using it too as the same empty Colgate tube has been sitting in our bathroom for almost a year now! Please click 'yes' if you found this helpful and click my NaturalMum link above for more reviews on natural beauty products, vitamins and supplements.

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I go out of my way to buy this brand and here's why: at first I was concerned about using a toothepaste without floride - but floride is getting a VERY bad rap these days. Now the anti-bacterial formula in THIS toothpaste is as good or better than floride. It does a great job of keeping my teeth fresh and clean. If I'm having gum pain due to particles getting in and around my crowns and bridgework, I just head to the sink and brush with "Jason" - and the pain goes away. This is MY brand from now on! I have total confidence in it and can say NO more crest - NO more floride!!

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I have used this toothpaste for at least two years. This is the best toothpaste on the market. My dental hygienist cannot believe my gums and teeth are so good. I owe good dental health to Jason.

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Quite a pleasant toothpaste! After using it I feel my teeth are really clean, and I cannot say that about all supermarket brands I used before. The breath stays fresh for long too! And the tube is quite big. I'll order again.

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I love my new toothpaste. This is the first non-flouride, natural toothpaste i tried and it is great. I feel like my teeth are cleaner after i use it! But my husband, on the other hand, is having a harder time adjusting, i think he is going to return to his Crest.

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