Customer Reviews

I have been using this product for years and have not found anything better. The downside is that the color only lasts about two weeks and then dramatically starts to fade.

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I'm 49 & have 5% grey hair; a natural blonde that's naturally gone from surfie whitish platinum blonde in teenagehood to motley 'tortoiseshell' medium/dark/honey blonde with light blonde tips with increasing grey sprinkle in middle age(I don't normally color my hair) - I am aware there's ginger in my hair but have gone florid ginger after using an eighth of a bottle of this product in attempting home made streaks - the result is acceptable all over my head EXCEPT at temples and forefront of crown where the ginger is VERY apparent - I may have to now fork out for a professional to fix it up - you may be OK if you have no ginger undertones waiting to be unleashed.

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Very pleased! Yellow no. Hair soft and healthy. Brightens up very well. I like this product.

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i Like it! people complement my hair after I've used this product =)

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I have switched to this colorant since I got pregnant as my hairdresser strongly recommended me ammonia-free stuff. What can I say - it is fantastic! It gives my hair not only great colour (not completely blond, of course, but very very nice and natural shade of it), but also makes it healthier. Very happy with this stuff, will definitely continue using it.

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