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Special, Now Foods, Beating the Odds, by Dan Richard, 112 Pages, Paper-Back Book

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  • Product Code: FRE-61231
  • UPC Code: 9781890612313
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  • Dimensions: 0.4 x 5 x 9 in, 0.45 lbs (0.2 kg)

Product Overview

Description
  • The Success Story of NOW and the Family History Behind It

NOW - Beating the Odds

Enjoy the inside story of America's most successful private nutrition company since 1985. Humorous insights into the industry's history make this ongoing story worthwhile reading to health enthusiasts and vitamin skeptics alike. The family behind NOW Foods has worked enthusiastically since 1948 to lead the charge toward better health and better health products. You will feel better after reading this story.


Dan Richard is a third-generation provider of quality natural food products. He enjoys working within the health food industry and has a sincere interest in discovering the past and preparing for the future. This is his first book!

Preface ............................... 5
Foreword .............................. 7
Acknowledgements ............... 9
1948 - 1960 ........................ 11
1960 - 1968 ........................ 17
1969 - 1977 ........................ 25
1978 - 1984 ........................ 37
1985 - 1988 ........................ 47
1989 - 1992 ........................ 59
1993 - 1996 ........................ 71
1997 - 2002 ........................ 79
2003 - 2005 ........................ 95
Health Poetry ................... 104
by Elwood Richard

Vital Health Publishing
ISBN 1-890612-31-6

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iHerb Customer Reviews

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Interesting

Posted by philosophicalcat on Aug 05, 2010

The tale of a small, struggling business which finally makes it to the big leagues. The writing style was interesting, with grammar and idiom errors at the beginning but polished prose at the end, almost as if shadowing NOW`s humble origins and growth into a large, reputable and sophisticated company. This book has encouraged me to focus more on NOW products than formally, after learning about the care with which they treat their products, and the constant testing for quality control.

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5 people found the following review helpful

The story of NOW foods.

Posted by Leione on Apr 20, 2014

If you buy NOW products and would like to find out more about the company behind them or if you just like success stories of small family-owned companies, this book is definitely for you. It's pretty informative and easy to read.

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5 people found the following review helpful

Good reading

Posted by Reviewer1426361 on Sep 25, 2010

This is a 'bathroom book' and it reads well in short snippets. Wish it shared more of how the products are top quality rather than how the business grew.

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5 people found the following review helpful

More informative than catching...

Posted by 5435528635808248389 on Jul 17, 2013

Not much of a Reader to begin With. I realised this was more like an information folder about the business idea behind NOW Foods than how to 'beat the odds' in other areas...

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5 people found the following review helpful

Great Story about how NOW came to be

Posted by Reviewer3352888 on Oct 29, 2009

Interesting facts and information about the NOW food and supliment company. Good read for anyone interested in the history of the company they buy from. Nice insight into a family company.

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4 people found the following review helpful

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