My husband and I live in a very rural area. (the closest whole foods or vitamin cottage is over 400 miles away) I was thrilled when I stumbled upon iHerb. The service was fast, shipping was a steal, and they carried thousands of items that I used on a daily basis. As a Licensed Massage Therapist and Chiropractic Assistant, I know how important clean living is. That is why I choose to shop iHerb.com.