Posted by iHerb Customer on Aug 15, 2010 | Verified Purchase
I ordered this product mainly because I was curious to try an alternative to the devastating feeling I was constantly getting from using store brand products. Upon my first use, I noticed an improvement in the feel and texture of the paste as I aggressively brushed the inner and outer layers of my teeth. To my amazement, I was left with less annoyance from the usual fluoride induced toothpaste I was accustomed to prior to using this product. In my opinion, the product works just as effectively, if not better than any brands you encounter at local shops. I believe the problem I had was getting use to the idea that the pre brushing feeling of clean, shiny teeth due to sensations from fluoride and other chemicals, caused a placebo effect which made me believe I was giving my teeth the best treatment it deserved.