Posted by iHerb Customer on Feb 25, 2011 | Verified Purchase
For a long time my son would not even let me put the toothbrush in his mouth without screaming. I figured a yummy toothpaste would entice him, but struggled with getting him a paste because of all the chemicals. I am so glad this product is available. With the Earth's Best toothpaste he asks to brush his teeth! Of course he isn't doing too much actual brushing, but at least it's a step in the right direction! Also less expensive at iHerb and quick shipping. Thanks!