Posted by iHerb Customer on Jul 20, 2012 | Verified Purchase
Avalon recently reformulated the CoQ10 and now has water as the first ingredent. The new label lists it as "New More Sustainable" Due to the water being the primary ingredent it now suds up when applying. The previous formula had lavender as the first ingredent and it was an excellent product. Avalon obviously watered down the formula for economic reasons which is a shame. I've now switched to a better toner that's not watered down.