Posted by iHerb Customer on Apr 04, 2011 | Verified Purchase
I have been using this shampoo for 3 weeks, since just a couple days after coloring my hair. It cleanses beautifully, as expected, (I have used Giovanni before), but the coolest part is I have not noticed any fading in my color! Using Organic hair care for colored hair is great to begin with, becasue it is gentler and doesn't strip like chemical brands. Add in the bonus of this being for red heads, and it is truly a find - I am so glad I got it! My hair color is as vibrant as day 1.