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Hugo Naturals, Smoothing & Defining Shampoo, Coconut, 12 fl oz (355 ml)


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Hugo Naturals, Smoothing & Defining Shampoo, Coconut, 12 fl oz (355 ml)

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Hugo Naturals, Smoothing & Defining Shampoo, Coconut, 12 fl oz (355 ml)

In Stock
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Hugo Naturals, Smoothing & Defining Shampoo, Coconut, 12 fl oz (355 ml)
  • Expiration Date: 01/2022
  • Shipping Weight:
    1.12 lbs
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  • Product Code: HUO-00394
  • UPC Code: 879779003945
  • Package Quantity: 12 fl oz
  • Dimensions:
    1.8 x 3 x 7.5 in, 0.95 lbs
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Product Overview


  • Gluten-Free & Vegan
  • For Curly or Frizzy Hair

Pure blend with the highest quality botanical extracts gently cleanses without drying-while Tahitan monoi oil and quinoa protein help calm frizz and define curls.

"Our passion is to enhance people's lives by making the safest, most natural and luxurious body care available."

Hugo & Debra Saavedra, Founders

Suggested Use

Apply to wet hair. Work into a lather. Rinse and repeat for maximum effect. Gentle enough to use every day.

Other Ingredients

Aqua/water, lauryl glucoside, sodium cocoamphoacetate, glycerin, decyl glucoside, sodium cocoyl isethionate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, coco-caprylate, plumeria acutifolia flower extract, hydrolyzed quinoa, citric acid, therobroma cocao (cocoa) extract, vanilla planifolia fruit extract, lonicera caprifolium (honeysuckle) flower extract, lonicera japonica (honeysuckle) flower extract, gluconolactone, sodium benzoate.

Never any: parabens, phenoxyethanol, SLS, PEGs, propylene glycol, petroleum products, artificial colors, or synthetic fragrances. Gluten and soy free. Vegan.


No Animal Testing.

iHerb Customer Reviews

Made my hair dry as hay

Posted by iHerb Customer on Dec 13, 2017 | Verified Purchase

I was looking forward to using this as it states that it is good for smoothing & defining of curls and frizzy hair; both of which i suffer from. Upon first usage, it dried my hair so bad when i was lathering it on my hair. My hair was tangled worse than when i was using a shampoo with sulfate. I have to condition my hair 2 times to get tangles out of my hair. Even after air drying it, my hair felt coarser than usual. I will not repurchase and am skeptical about other other products from this brand.

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Favorite All time Shampoo!

Posted by iHerb Customer on Nov 17, 2017 | Verified Purchase

I'm no longer willing to use harsh chemicals on my hair so finding a good shampoo has been quite a journey for me. Living in the Pacific NW my hair tends to frizz out alot. This shampoo and it's accompanying conditioner have done the trick in smoothing my hair without weighing it down. It does take a little effort to soap it up but as you massage it in it works just great. And it smells Yummy!!

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Ok, But Not The Best

Posted by iHerb Customer on Dec 06, 2016 | Verified Purchase

I have 2c wavy, mid-density, very porous, hair that gets dry very fast, so I have to moisturize a lot. I decided to start the curly girl method three months ago, and this is my second no-sulphates shampoo. The texture is very runny, so I use about 1 1/2 tbs each time I wash it (my hair is cut to collarbone length). I like the smell, it's like coconut milk, very faint. After I use it, my waves are nicely defined if I use curl-defining conditioner and products, and my hair looks clean & shiny for about 2 days after washing it. The only problem I find with this it's that it doesn't add any moisture to my hair: if I use it with just my conditioner (not the matching one of the same brand, but still a curly-specific one), I get a lot of flyaways and frizz. Also, if I do an oil-based treatment before I wash my hair (like coconut or argan oil), it leaves some residue after washing it, so my hair looks dull. It was ok, but I won't buy again.

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Posted by iHerb Customer on Nov 11, 2016 | Verified Purchase

I have not receive the good product/packaging 😠 contains a lot of sodium chloride : bad for hair

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Not bad but not good either

Posted by iHerb Customer on Sep 14, 2016 | Verified Purchase

It cleans the hair. Nothing more, nothing less. It smells nice, nothing too overpowering.

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