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Beauty Without Cruelty, Shampoo Moisture Plus, 16 fl oz (473 ml)

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Beauty Without Cruelty, Shampoo Moisture Plus, 16 fl oz (473 ml)

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Beauty Without Cruelty, Shampoo Moisture Plus, 16 fl oz (473 ml)

In Stock
  • Expiration Date: Jan 2020
  • Shipping Weight:
    1.42 lbs
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  • Product Code: BWC-45460
  • UPC Code: 000056454604
  • Package Quantity: 16 fl oz (473 ml)
  • Dimensions:
    2.5 x 2.5 x 8.5 in, 1.2 lbs
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Product Overview


  • Premium Aromatherapy
  • Benefits Dry / Treated Hair
  • 100% Vegan - Vegetarian
  • Oshadhi Premium Essential Oils Condition & Revitalize
  • pH Balanced
  • First in Cruelty-Free
  • Since 1963
  • Gentle Enough for Daily Use
  • 100% Pure Premium
  • Oshadhi Essential Oils
  • Paraben Free
  • S.L.S. Free
  • No Synthetic Fragrance

BWC Moisture Plus Shampoo is a special, plant-based formula that thoroughly cleans your hair while restoring dry, treated, and damaged hair to its natural body and shine. Nature's conditioning jojoba, restorative plant proteins, and penetrating moisturizers renew each hair strand. Special botanicals combined with select vitamins and pure premium aroma-therapeutic essential oils revitalize your hair and improve its look, feel, and texture. Your hair will be naturally clean, shiny, and healthy-looking.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. Follow with BWC Moisture Plus Conditioner.

Other Ingredients

Purified water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, aloe barbadensis (aloe vera) leaf juice*, cananga odorata (ylang ylang) oil*, lavandula hybrida (lavandin) oil*, simmondsia chinensis (jojoba) oil*, oenothera biennis (evening primrose) oil, betula alba (birch) leaf extract, betula alba (birch) sap extract, melilotus officinalis (clover) blossom extract, tussilago farfara (coltsfoot) extract, equisetum arvense (horsetail) extract, urtica dioica (nettle) extract, achillea millefolium (yarrow) extract, rosmarinus officinalis (rosemary) extract, salvia officinalis (sage) extract, macrocystis pyrifera (kelp) extract, panthenol, sodium PCA, glycerin, wheat protein, methyl gluceth-20, sodium cocoyl glutamate, glycol monostearate, inositol, tocopherol acetate, niacin, soy protein, yeast extract, citric acid, phospholipids, sodium benzoate, potassium sorbate, ethyl hexyl glycerin.


10% Organic Content


Never tested on animals. No animal ingredients.

iHerb Customer Reviews

Makes my hair lovely and soft

Posted by iHerb Customer on Dec 19, 2016 | Verified Purchase

I have oily hair and a sensitive scalp and found this to be non-irritating. Creamy application.

Thanks for your feedback!

Love this product

Posted by iHerb Customer on Sep 02, 2016 | Verified Purchase

Strongly recommend easy to use, nice smell rich foam!

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Love it

Posted by missgreennz on May 15, 2016 | Verified Purchase

Great product.

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Posted by iHerb Customer on Aug 29, 2015 | Verified Purchase

This shampoo is SO drying. It totally strips my hair. I usually like BWC products but this shampoo and the conditioner that goes with it aren't good.

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I like this shampoo!

Posted by whitelotusrose on Feb 22, 2015 | Verified Purchase

I've been using this for a while and I'm quite happy with it so far. It does leave my hair squeaky clean and I need very little to make it lather. Will buy more unless I find another product better than this.

Thanks for your feedback!