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Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

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Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

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Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

In Stock
  • Expiration Date: Jan 2022
  • Shipping Weight:
    0.65 lbs
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  • Product Code: GIO-18026
  • UPC Code: 716237180261
  • Package Quantity: 6.8 oz (200 ml)
  • Dimensions:
    6.8 x 3 x 3 in, 0.55 lbs
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Product Overview


  • Eco Chic Technology
  • Ultimate Hair Straightening Elixir
  • Eco Chic Hair Care

Superior smoothing, soothing, straightening formula with natural botanicals that protect hair while creating silky shine

Straight Fast Straightening Elixir with Eco Chic Technology*

  • Smoothes and soothes hair for the ultimate sleek style
  • Straightens hair temporarily until your next shampoo
  • Certified organic botanicals protect hair from heat styling

Smooth the curls, relax the waves, control the unruliest hair. This lightweight crystal clear gel, adds silky shine while it repels humidity. Your hair is sleek and stays totally touchable. Perfect for all hair types.

*The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.

Suggested Use

Distribute evenly through towel-dried hair. Pull hair straight with brush while blow-drying. To finish, squeeze a smaller amount and smooth on dry hair. Can be mixed with other Giovanni products to add shine to any style.

Other Ingredients

Aqua (purified water), glycerin, cyclopentasiloxane, dimethicone, phenyltrimethicone, tocopherol (vitamin E), panthenol (pro-vitamin B5), phenoxyethanol, fragrance (includes essential oils), *eschscholtzia californica leaf extract, *urtica dioica (nettle) extract, *rosa canina fruit extract, *rosmarinus officinalis (rosemary) leaf extract, *citrus aurantium bergamia (bergamot) fruit extract

*USDA Certified Organic

100% Vegetarian /Ingredients / no animal testing

NO phthalates / dyes / sulfates / parabens

iHerb Customer Reviews

Best straightening hair product EVER

Posted by iHerb Customer on Sep 20, 2017 | Verified Purchase

You only need a 5 cent piece size of product for short, thick hair. Rub between hands prior to running through your hair. It's not sticky, in fact my hair is the softest it has ever been, and holds for days. I do like to spray my short, thick, coarse hair with the leave in conditioner first, but it isn't a must do. With this product I can leave my hair to dry naturally until damp and then use a hair dryer and straightener. Using the hair dryer and straightener do not affect my hair, still soft and manageable. If you use too much product your hair will be globby, and stick together, you will definitely know if you've used too much and need to rinse.

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Not good

Posted by LOG 703 on Sep 11, 2017 | Verified Purchase

It did anything to straighten my hair unfortunately and hair leaves dirty.

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Purchased to help straighten hair.

Posted by iHerb Customer on Mar 03, 2017 | Verified Purchase

Did not feel it did anything to straighten my hair unfortunately.

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Hair is not pleasant to touch after use

Posted by iHerb Customer on Jan 23, 2017 | Verified Purchase

The hair is more straight but sticky

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Posted by iHerb Customer on May 14, 2016 | Verified Purchase

Saw result from first time use. Highly recommended!

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