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Life Enhancement, Durk Pearson & Sandy Shaw's, WOW, 35 oz (1 Kilogram)

Life Enhancement, Durk Pearson & Sandy Shaw's, WOW, 35 oz (1 Kilogram)

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  • Shipping Weight:
    2.9 lbs
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  • Product Code: LEM-01975
  • UPC Code: 603902019752
  • Package Quantity: 35 oz (1 Kilogram)
  • Dimensions:
    4.9 x 4.9 x 6.3 in, 2.45 lbs
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Product Overview


  • Brain Food
  • Fast, Smooth, Clear-Headed Energy
  • A Dietary Supplement
  • Drink Mix

WOW is an energy-boosting Designer Food dietary supplement designed by Life Extension scientists Durk Pearson & Sandy Shaw for their own use. Start your day with tasty, natural cherry-berry-flavored WOW for fast and long-lasting energy. WOW fires up your brain naturally and jump-starts your day. It contains important ingredients for making, activating and using noradrenaline, an important neurotransmitter†:

  • L-phenylalanine (an essential amino acid) and its cofactors and other nutrients your brain needs to produce noradrenaline, and
  • Caffeine, which helps to release noradrenaline and increase sensitivity to its effects.
  • WOW also works to help provide appetite satisfaction. It contains only 44 calories per serving, less than 1/2 glass of skim milk.

†Normal and natural, noradrenaline is needed by some of your nerve cells to transmit information to one another.

Suggested Use

For adults only. Place one tablespoon of mix in 4 to 8 ounces of cold water or fruit juice. Stir briskly and drink. Serve over ice for best flavor. Consume as desired 1 to 4 times per day. For best results drink immediately after awakening, on an empty stomach or about one hour before a meal or usual snack time.

Other Ingredients

Natural flavors, silicon dioxide, acesulfame K, sucralose, xylitol.

Phenylketonurics: Contains phenylalanine.


Do not consume more than 2.6 grams of supplemental phenylalanine per day.

Not for use by children or by pregnant or lactating women, persons with the genetic metabolic disorder PKU, psychosis, persons taking prescription MAO (monoamine oxidase) inhibitor drugs, pigmented malignant melanoma cancer patients, those with Wilson's disease, or those who have a violent temper. Not for use by anyone sensitive to any of the ingredients.

Excessive consumption of L-phenylalanine or caffeine may cause insomnia, especially when taken in the late afternoon or evening. If insomnia occurs, reducing the amount consumed by 1/2 will usually correct the problem. If insomnia is a problem, we suggest drinking WOW only once per day for the first week, right after you arise in the morning. During the second week and thereafter, drink it twice per day, upon arising and an hour before lunch.

Store in a cool, dark, dry place. This product should be used within 2 years of purchase or within 1 year after opening.

Safety-sealed for your protection. Return for replacement if the outer seal is broken.

Filled by weight and not by volume. Some settling may occur during shipping and handling.

Supplement Facts
Serving Size: 1 rounded tablespoon (13.5 g)
Servings Per Container: 74
Amount Per Serving % Daily Value
Total Calories 30
Total Carbohydrates 10.8 g 4%
Sugars 10.8 g
Vitamin A (as beta-carotene) 2497 IU 50%
Vitamin C
(as ascorbic acid)
(as niacinamide ascorbate)

100 mg
108 mg
Vitamin E (dL-alpha tocopheryl acetate) 30 IU 100%
Thiamine (vitamin B1 as thiamine hydrochloride) 1.5 mg 100%
Riboflavin (vitamin B2) 3 mg 177%
Niacin (vitamin B3 as niacinamide ascorbate) 75 mg 375%
Vitamin B6 (as pyridoxine) 16 mg 800%
Folate (as folic acid) 90 mcg 23%
Vitamin B12 (cyanocobalamin) 20 mcg 334%
Pantothenic acid (Vitamin B5 as calcium pantothenate) 18 mg 180%
Zinc (as zinc gluconate) 3 mg 20%
Copper (as copper gluconate) 420 mcg 21%
Chromium (as chromium aspartate) 25 mcg 21%
Fructose 10.8 g
Phenylalanine 600 mg
Malic acid 200 mg
Taurine 200 mg
Glycine 150 mg
Caffeine 80 mg
Citric acid 50 mg
Fumaric acid 20 mg
‡ Daily Value not established.
iHerb Customer Reviews

Quality product

Posted by Reviewer1585211 on Aug 25, 2013 | Verified Purchase

I have been using the Wow and Memory Upgrade II for over 17 years now on a daily basis. Each day it gives me the same constant mental and physical lift that I need to get through 16 hour days. Never jittery and no mind racing issues. It has never stopped giving me results!!

Thanks for your feedback!

Kick start your day!

Posted by alloriginal on May 22, 2013 | Verified Purchase

Durk & Sandy's WOW will kick start your day like nothing else on the planet! It doesn't leave me feeling wired or strange, just makes me more alert, more focused, more energetic, and in a better mood, and the effects last for hours. It mixes easily and tastes great. Costs far less than a cup of coffee, but does so much more. I really, really like this stuff. I believe that nutritional supplements saved my life. I've tried a lot of products, and I know what works and what doesn't. My reviews are honest, straighforward, and based on my experience. Read my other reviews to quickly learn from my three decades of research and experimentation.

Thanks for your feedback!

Potent Stuff

Posted by Reviewer2253656 on Mar 25, 2013 | Verified Purchase

Definitely a morning eye opener in the morning. Not crazy about the artificial sweeteners though. Go for the capsules. Use code MOL535 for discount! Cheers.

Thanks for your feedback!

Quite effective

Posted by Reviewer3259873 on Jul 10, 2012 | Verified Purchase

I purchased this product for the "WOW" factor. And in that, it gives me exactly what I wanted: A wake-up beverage as a substitute for coffee. It is a bit sweet for my taste (hence the 4-stars, rather than 5); but as I keep diluting it, it becomes more refreshing. Winds up tasting like Tang or Orange-Ade. I probably will order again.

Thanks for your feedback!


Posted by Reviewer2062824 on Aug 15, 2011 | Verified Purchase

I have been buy wow for over 15 years from different companys. Durk Pearson and Sandy Shaw's Wow is the only reason I purchase products from IHerb. Every time a company stops supplying wow or always has on back order - I move on to find out where else I can buy Durk and Sandy's Wow. It is an awesome product.

Thanks for your feedback!