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The length of time for the expiration date or "best used before" date depends on the type of product, as well as the brand.
Perishable items (such as flax oils or certain probiotics) generally have shorter expiration dates. Although our warehouse is fully air-conditioned, these more fragile items are put in cold storage (freezer or refrigeration unit) for maximum freshness.
Our receiving department does its best to verify and then enter the correct expiration dates for all incoming products. However, discrepancies do occur from time to time. This being said, the exceptionally high turnover at iHerb ensures that our inventory is among the freshest in the industry.
NOW Astaxanthin is a naturally occurring carotenoid that, due to its unique structure, performs an important role in cellular free radical protection and healthy immune system responses. NOW Astaxanthin is derived from Non-GMO Haematococcus pluvialis microalgae and has naturally occurring lutein, canthaxanthin and beta-carotene.
Take 1 softgel daily with a fat-containing meal.
Organic extra virgin olive oil, softgel capsule (gelatin, water, glycerin) and vitamin E (as natural d-alpha tocopherol).
Contains refined soy oil (non-GMO).
Not manufactured with wheat, gluten, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
This extra strength product has over twice the Astaxanthin (10 mg per softgel) than our regular strength product (4 mg per softgel).
Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.
Natural color variation may occur in this product.
Do not eat freshness packet. Keep in bottle.
Store in a cool, dry place after opening.
| Supplement Facts | ||
| Serving Size:1 Softgel | ||
| Amount Per Serving | % Daily Value | |
| Calories | 5 | |
| Natural Astaxanthin (from Haematococcus pluvialis Extract) | 10 mg | † |
| †Daily Value not established. | ||
Verified Purchase
I bought this as an all-purpose antioxidant. I've used it at lower doses (4 mg) in the past, and believe that its usefullness as an antioxidant is probably understated. It supposedly protects against wrinkles, and I know from experience that it increases the amount of time neccessary for a sunburn. I decided to up the ante, so to speak, and try the 12 mg BioAstin product about 6 months ago. I take one each day with my largest meal. I noted with some surprise, after about three weeks, that the lower back pain which had plagued me for 10 years had disappeared! I have a physically demanding job as a pet store manager which requires me to be on my feet all day, often lifting very heavy weights, so the constant pain and soreness was really hindering me. After two bottles had been exhausted I accidentally ran out. The back pain mysteriously returned after a few days. I then determined that I would never run out again! Several days after receiving my new bottle, my back was as good as new! I don't know for a fact that the BioAstin astaxanthin was the culprit, and I don't know that it would do the same for anyone else, but I know this: I don't intend to ever be out of this! Fortunately, my success continued using the NOW product,. One or two per day, taken with food, may make a huge difference for you as it did for me. I believe that nutritional supplements saved my life. I've tried a lot of products, and I know what works and what doesn't. My reviews are honest, straighforward, and based on my experience. Read my other reviews to quickly learn from my three decades of research and experimentation.
Posted by iHerb Customer on Aug 29, 2017 | Verified Purchase
This is a great antioxidant.
Posted by drNiTRo on Aug 21, 2017 | Verified Purchase
I've tried several astaxanthin brands. I really like NowFoods brand and this product did not disappoint. The 10mg pill is a great way to get a higher level of astaxanthin with just one pill. Astaxanthin is very beneficial for skin health in general, as it helps protect against UV (sun) damage, increases skin elasticity, reduces fine wrinkles and improves the moisture level in the skin. Unlike topical sun block, astaxanthin does not actually block UV rays, so it doesn't prevent UVB from converting into vitamin D in your skin; it simply protects your skin against damage. If you're using it for sun/radiation protection, your best bet is to take it consistently for a few weeks beforehand, to allow it to build up in your system. Take it with some "healthy" fats for better absorption. Great product!
Posted by iHerb Customer on Jul 24, 2017 | Verified Purchase
One of very few things that is supposed to give energy, that actually does, for me.
Posted by iHerb Customer on Jul 06, 2017 | Verified Purchase
I found out about Astaxanthin after checking out a lot of data.It has greatly improved my energy levels and i find i sleep better.With its high Vitamin C levels i have been Flu and cold free for 3 years now while people around have been ill.Friends and family have noticed my better health and have put this great product on their one a day shelf too.
