• Pure. Natural. Real.
• Excellent Alternative to White Sugar and Refined Brown Sugar
• USDA Organic
• Same Great NOW Taste. Brand New Look!
• Naturally Sweet
• Certified Organic by QAI
• Vegetarian/Vegan Product

With brown sugar there's a bit of deception going on these days. Don't be fooled! Most "natural" brown sugar products are created by adding molasses to fully-refined sugar. Real natural brown sugar, known as Turbinado Sugar, is created from a partially-refined sugar cane extract that's a healthier alternative to white (and refined brown) table sugars. Trained agents know that Turbinado Sugar crystals are larger and typically more pale and dry as compared to refined white sugar in its clever brown disguise.

NOW Real Food Organic Turbinado sugar is the real-deal and is an excellent natural alternative that can be used as a 1:1 replacement for white sugar.

Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural and organic foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.