This is a truly superior product at an amazing price. I'm not even a big preserves/jelly/jam eater, but this stuff is so tasty that I crave it on my toast, English muffins, mixed with fruit to make a compote for waffles... yum! IMHO, the fruit flavors are so rich and sweet that you just need a touch on your food, which makes the jar last longer than other preserves. It's chunky but it's still easy to spread right out of the fridge. I bet this would be amazing paired with something savory, like a sharp cheese & hearty crackers, or with a pork tenderloin roast (perhaps diluted to use as a glaze, or just served on the side as a sweet topping)... really, you've got to try this stuff!