My husband absolutely loves this. He has been re-ordering it steadily since July of 2013 and always misses it when it runs out. He makes it every morning with almond milk and drinks it instead of coffee or tea. The fiber count alone makes him happy to drink it. Personally, I find if you are looking for a sugary cocao drink, you will spit this out. However, with the right amount of sugar or sweetener you can get it close to real hot chocolate. It will not satisfy a milk chocolate craving in the least, but it is real organic chocolate at its most genuine and health beneficial form.