I apply this all over the lids for a beautiful sheen of color and apply eyeliner on top. It gives a lovely pop to my eyes and is perfect for everyday wear. It has a hint of brown in it, so looks very natural on the lids. Makes an excellent eye shadow primer or can be used on it's own. I wore it for over 10 hours and it did not crease or budge which I'm extremely pleased about. For the price, this is such a great deal. Highly recommend it! However the eyeliner drags a bit when applied on top of this as the shade sets quickly. This doesn't bother me, but some may find it a bit annoying.