We did a lot of research when my son was about to turn 4 months old on what cereal to feed him. he was exclusively breast fed and fell ill when he was given formula. We wasted a lot of money on different formulas, only to experience him throwing up everything. Finally we had to order Holle formula milk from Germany. This had us very alerted when choosing cereal for him. We decided not to give any rice based cereal because of report of presence of arsene in it. Earth's Best, Organic Whole Grain and other cereals in this series has been our baby's staple diet since beginning. He is 15 months old now, and thankfully we have only seen his Pediatrician for his growth check ups and some skin rashes (which i feel is due to the tropic whether in Singapore). Again shopping at iHerb has been a blessing as commercial baby food in SG is very expensive let alone be Organic. THANK YOU iHERB for allowing us the convenience of shopping organic food online at very affordable prices.