The base is very light. I have a pale skin with pink undertone and was really surprised to see a very pale light beige colour. Nothing pink in it although they say that the product is for cool undertones. It's just very light beige which is not flattering on me. The coverage is light to medium. I did not find it mattifying. But I like the packaging! It has a special turning stopper to prevent base "travelling" all over the box. Good for taking to trips. And it's rather thin - one more plus to the packaging.