I have tried many different brands of fish oil - including tablets and liquid. Even though they say they are tasteless or are 'lemon flavoured' etc, they all still have that fishy taste or aftertaste. These tablets, however, are fantastic! No fishy taste or aftertaste, and no fishy reflux. They are wonderful. Soft gel caps are easy to swallow too. They do have a faint strawberry smell, however they don't taste like strawberry, so don't be put off by this. They actually taste like nothing, which to me, is wonderful. I will definitely keep purchasing these!!