I really like this product. Its organic whichis the first reason I chose it, it's Vanilla Chain which I love. I have lost 5 pounds so far while using this product. I substitute this shake for lunch. I add a banana, tsp.vanilla, 1 cup of raw goats milk and peanut butter, and a few ice cubes to make chilled. It is so yummy all my children ages 1-8 love it.