I wanted to switch to a fluoride free, natural toothpaste and after much research and ingredient researching settled on this one. Whilst the non-minty taste compared to regular toothpaste took a few times to get used to, the consistency is great and my teeth feel clean and my mouth feels fresh after using it. I would also add my mouth feels less dry than with commercial toothpaste. Best of all though is after my hubby calling me a hippy for switching I now know he's using it too as the same empty Colgate tube has been sitting in our bathroom for almost a year now! Please click 'yes' if you found this helpful and click my NaturalMum link above for more reviews on natural beauty products, vitamins and supplements.
Posted by iHerb Customer on Dec 02, 2009 | Verified Purchase
I don't like the taste. Not strong enough. Its not unpleasant. I just prefer my toothpaste to also act as a mouthwash.
Posted by Expat American in PH on Jan 10, 2018 | Verified Purchase
We like this toothpaste more than other brands but it's not perfect due to it having glycerin (can destroy the enamel), sodium cocoyl glutamate (glutamaic acid, which is very similar to MSG), carrageenan (possibly toxic) & silica (can also destroy enamel). Personally I like Redmond Trading Company, Earthpaste with the ingredients it uses & it seems to clean much better than toothpastes I've used in the past but my wife doesn't like the texture to it compared to traditional toothpastes. One thing that seems to be missing is the "sea salt" that, if I remember correctly, use to be in this that made it even better. It appears they have changed the formula, so it may mean trying to find something else...
Posted by iHerb Customer on May 12, 2016 | Verified Purchase
Trust ingredients are good, hopefully it tastes better than Jason Natural, Power Smile.
Posted by iHerb Customer on Jun 15, 2014 | Verified Purchase
Not a bad product, but breath did not stay fresh for long enough and it has a tendency to leave residue on toothbrushes because of it's consistency; however, again, does the job and overall decent paste.
Posted by iHerb Customer on Jan 29, 2014 | Verified Purchase
I liked how this toothpaste made my teeth feel clean (even though it doesn't taste minty at all), however it also made them extremely sensitive... it never happened with any other natural toothpaste... My bf likes it, even though it foams like crazy.
Posted by mittens55 on Jul 07, 2012 | Verified Purchase
Didn't leave my teeth feeling that clean for some reason.
Posted by iHerb Customer on Oct 06, 2010 | Verified Purchase
good but i prefer the powersmile (red tube), which made my teeth feel cleaner
Posted by iHerb Customer on Feb 28, 2017 | Verified Purchase
I have tried quite a number of "natural" "organic" toothpastes over the years, which are supposed to be good for me but every time I try them, I get tooth/gum aches after using them for a few days. Its the same with this toothpaste. I was actually quite pleased initially with this toothpaste as my teeth and mouth felt much cleaner than previous natural/organic toothpastes that I have tried. I actually ordered 2 more tubes. But alas, my tooth/gum aches came back after using it continuously for a few more days. Somehow, I just need fluoride in my toothpaste to get rid of the bacteria and germs in my mouth. So my search continues. My wife loves it though. No problems for her.
Posted by iHerb Customer on Jan 14, 2017 | Verified Purchase
The best toothpaste from this site is the one from auromere. Jason has a good one which is antiplaque and whitening, but this one isn't very effective with the plaque. My teeth don't feel as smooth.
Posted by iHerb Customer on Nov 11, 2016 | Verified Purchase
This one is mild in taste, nice if you have a sensitive tounge. To weak taste for me. sort of like a gum with little taste left. I see many people like it but for me i personally prefer a stronger scent/taste like the peppermint one. (Norway)