I purchased this bag together with a regular non-organic bag to be able to really compare them, and I actually taste the difference. These basically just taste a bit more than the non-organic ones. And they're not as pale/brownish in color like they appear to be in the picture. They have the exact same color as the non-organic ones. I like the crunchy texture and use them in homemade chocolate and other snacks. Tart/sweet taste as expected.